Global Market Development Manager (Protein Expression and Viral Delivery)

Key Responsibilities

• Develop, implement, and measure strategic marketing plans and tactics for the protein expression and viral delivery portfolios, using a customer-centric approach, helping to drive awareness, consideration, and purchase.
• Conduct detailed analyses of customer segments, competitor activity, business trends, and market opportunities.
• Ensure alignment with business strategy and goals as defined by the business leadership team.
• Develop launch strategy and implement new product introductions to achieve revenue goals.
• Drive incorporation of the product portfolios into broader protein expression and cell & gene therapy workflows and customer journeys.
• Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, search engine marketing, and email automation.
• Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data.
• Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness.
• Develop sales training and customer education material in collaboration with product management, R&D, and commercial teams.
• Manage the annual budget, campaign reporting, and lead generation funnels driven by marketing activities.
• Act as a brand ambassador, upholding and communicating our multi-brand strategy in all aspects of our marketing programs.

Education/Experience

• Bachelor’s degree in Biology, Biochemistry, Cell Biology OR Bachelor’s degree in business, marketing, engineering or a related field with experience in life sciences, biotechnology, or biopharma sectors.
• M.S, Ph.D., or MBA is preferred.
• Over 5 years of experience in developing marketing strategies and implementing plans to drive demand for media systems, reagents, or consumables in the life sciences market, preferably in protein expression and/or cell therapy development and manufacturing markets.
• Proven experience in developing strategic go-to-market plans to drive global adoption of new products and services.
• Proficiency in digital marketing with validated campaigns in display advertising, search engine marketing and optimization, social, video, and automation approaches.

Education/Experience

• Knowledge/Skills/Abilities:
• Excellent verbal and written communication skills, comfortable interacting with internal and external audiences, strong interpersonal and relationship-building skills.
• Ability to work in a highly matrixed organization as a collaborative partner who can influence across functional teams and geographies.
• Ability to translate performance metrics into impactful business decisions.
• Analytical thinking abilities to identify/resolve problems and ensure continuous improvement in process and results.
• Willingness to travel (25%).

Compensation And Benefits

The salary range estimated for this position based in Maryland is $93,800.00–$150,000.00. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retail and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards