Global Market Development Manager, Antibodies

Thermo Fisher Scientific · Waltham, MA · 3 wk ago

On-siteAdvertising$103k–$137k/yrFull-time

Responsibilities

Develop and implement strategic marketing plans through product portfolio positioning, analysis of customer segments, and customer journey mapping
Strong focus on paid and organic digital strategy, including SEM, SEO, social media, email marketing, and website optimization
Build engaging content in various formats (email, social media, video, events, webinars) to boost brand awareness, consideration, and purchasing preference
Lead participation in key industry and company-organized conferences, webinars, and virtual events, showcasing Antibody products, services, and data
Collaborate with regional marketing to develop and implement marketing programs tailored to geographic regions
Collaborate with technical teams to translate customer insights and market opportunities into data and content reinforcing value propositions
Manage marketing budget to align with the annual operating plan

Requirements

5+ years of experience in life science product marketing or related fields, with a focus on digital marketing
Understanding of research workflows and exposure to biotech, pharmaceutical, or academic markets
Proven experience in developing digital marketing initiatives, including content for webpages, display advertising, SEM/SEO, social media, video, and automation
Strong understanding of online ordering and eCommerce
Demonstrated expertise in marketing fundamentals: 4Ps, marketing mix, audience segmentation, product positioning, value propositions, and marketing program execution
Proven product commercialization experience with go-to-market strategy development and execution
Strong track record in organic digital marketing strategy and data-driven decision-making

Qualifications

Bachelor’s degree or equivalent experience in Biology, Cell Biology, related life science category, or business/marketing specialization
Preferred experience with antibodies in previous scientific roles

Skills

Excellent presentation, verbal, and written communication skills
Ability to work collaboratively in a matrixed, global organization
Strong analytical skills for identifying problems and driving continuous improvement
Outstanding interpersonal and relationship-building skills

Benefits

Thermo Fisher Scientific offers an innovative and forward-thinking work environment, excellent career development prospects, competitive remuneration, an annual incentive plan, healthcare, company pension, and a range of employee benefits!

We provide reasonable accommodations for individuals with disabilities during the job application and interview process.

The salary range estimated for this position based in California is $103,100.00–$137,000.00. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy.

We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retail and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount