Global Market Development Manager, Antibodies

Responsibilities

• Develop and implement strategic marketing plans through product portfolio positioning, analysis of customer segments, and customer journey mapping
• Strong focus on paid and organic digital strategy, including SEM, SEO, social media, email marketing, and website optimization
• Build engaging content in various formats (email, social media, video, events, webinars) to boost brand awareness, consideration, and purchasing preference
• Lead participation in key industry and company-organized conferences, webinars, and virtual events, showcasing Antibody products, services, and data
• Collaborate with regional marketing to develop and implement marketing programs tailored to geographic regions
• Collaborate with technical teams to translate customer insights and market opportunities into data and content reinforcing value propositions
• Manage marketing budget to align with the annual operating plan

Requirements

• 5+ years of experience in life science product marketing or related fields, with a focus on digital marketing
• Understanding of research workflows and exposure to biotech, pharmaceutical, or academic markets
• Proven experience in developing digital marketing initiatives, including content for webpages, display advertising, SEM/SEO, social media, video, and automation
• Strong understanding of online ordering and eCommerce
• Demonstrated expertise in marketing fundamentals: 4Ps, marketing mix, audience segmentation, product positioning, value propositions, and marketing program execution
• Proven product commercialization experience with go-to-market strategy development and execution
• Strong track record in organic digital marketing strategy and data-driven decision-making

Qualifications

• Bachelor’s degree or equivalent experience in Biology, Cell Biology, related life science category, or business/marketing specialization
• Preferred experience with antibodies in previous scientific roles

Skills

• Excellent presentation, verbal, and written communication skills
• Ability to work collaboratively in a matrixed, global organization
• Strong analytical skills for identifying problems and driving continuous improvement
• Outstanding interpersonal and relationship-building skills

Benefits

Thermo Fisher Scientific offers an innovative and forward-thinking work environment, excellent career development prospects, competitive remuneration, an annual incentive plan, healthcare, company pension, and a range of employee benefits!

Compensation and Benefits:

• The salary range estimated for this position based in California is $103,100.00–$137,000.00.
• This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy.
• We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retail and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards