Global Head of Content and Thought Leadership, VPIII - State Street Investment Management

Key Responsibilities

• Thought Leadership & Content Strategy
• Create and lead a global thought leadership strategy highlighting State Street Investment Management’s expertise in asset management, with a focus on ETFs.
• Develop high-impact content that educates investors on investing concepts, market and asset class trends, macroeconomic developments, and portfolio strategies.
• Position the company’s investment experts as trusted voices in the financial industry and increase media engagement through compelling research, articles, white papers, interviews, and social media content.
• Ensure investment and product content accurately reflects investment concepts, approaches, solution or product mechanics, benefits/risks, and best practices.
• Develop strategies to promote investment solutions (including exchange traded products) effectively, ensuring key differentiators are clearly positioned and communicated to institutional investors, financial advisors, and retail audiences.
• Work closely with research teams, portfolio managers, product teams, and product marketing to translate complex investment strategies into accessible, impactful content.
• Lead the creation of diverse content formats, including market outlooks, investment insights, thematic reports, video content, social media content, website content, and other short-form digital assets.
• Collaborate with design and digital teams to evolve and implement content UX best practices to drive engagement.
• Oversee global content distribution across digital platforms and owned channels (website, newsletters, webinars).
• Implement a data-driven approach to content strategy, in collaboration with digital teams, to leverage performance analytics and audience insights to optimize engagement.

Qualifications & Experience

• 15+ years of experience in financial services content marketing, thought leadership, or investment writing, with a strong focus on ETFs.
• Deep expertise in investing concepts, asset allocation, portfolio construction, and ETF strategies, with the ability to translate complex financial topics into clear, compelling narratives.
• A proven track record of developing and executing thought leadership programs that drive brand engagement and business impact.
• Strong leadership experience, with the ability to build and manage global content teams.
• Excellent storytelling, writing, and editing skills, with a keen ability for producing insightful, high-quality content that breaks through the noise.
• Expertise in digital content development, distribution, SEO, AEO, and performance analytics.
• Familiarity with regulatory requirements and compliance considerations in financial content, especially with respect to registered products and FINRA requirements.
• A strategic mindset, with the ability to adapt content to different investor audiences (institutional, financial advisory, retail).