Global Head of Brand Governance & Operations

Brand Governance & Stewardship

• Own and evolve the global brand governance framework: brand architecture rules, co-branding and partnership guidelines, sub-brand and endorsement policies, and decision-rights models (RACI) across regions and business units.
• Partner with Legal/IP on trademark strategy, brand protection, licensing, and infringement response across global markets.
• Serve as a lead representative and liaison to the GE Aerospace Brand Governance team (who own and manage the rights to the GE trademark) and deliver on sub licensee reporting requirements.
• Assure compliance with the TMLA (trademark license agreement).
• Forster an ongoing dialogue and relationship with GE Aerospace brand team.
• Govern brand use in high-stakes contexts: M&A integration and divestiture rebranding, joint ventures, sponsorships, and government/regulatory environments.
• Be a trusted advisor for the organization, ensuring brand ideas get proper consideration, develop a network that is deep and broad encouraging employees to seek your council.
• Inspire brand zealots across GE Vernova.

Brand Operations & Infrastructure

• Lead the global brand operations function: digital asset management (DAM), brand portal/design system, templates, and self-service tooling that make on-brand execution the path of least resistance.
• Define and manage brand technology roadmap, including AI-enabled content creation guardrails — governing how generative AI tools are used to produce brand-compliant content at scale.
• Build and run intake, workflow, and approval processes for brand reviews; establish SLAs that balance rigor with business velocity.
• Own agency and vendor operations for brand: roster management, onboarding, briefing standards, and performance frameworks. Including GE Vernova’s online shop for promotional merchandise.

Measurement & Compliance

• Manage brand health and compliance measurement: audits, scorecards, and KPIs that quantify consistency, adoption, and brand equity impact — and translate them into an executive-ready narrative for the C-suite and Board.
• Run periodic global brand audits across digital, physical, product, and environmental applications; drive remediation plans with regional and BU leaders.

Additional Responsibilities

• Chief of Staff Support to the Global Head of Brand
• Support the annual planning cycle and leadership team operating rhythms — agendas, priorities, decision logs, and lean management.
• Assist with brand function operations: budget tracking, OKR/goal-setting processes, and quarterly business review preparation.
• Contribute to executive-level materials — Board and C-suite presentations, strategic narratives, and internal communications that articulate brand's contribution to enterprise strategy.
• Support select Tier 1 tentpole event moments as special projects and cross-functional leadership opportunities (e.g. brand campaign launches, custom activations like Innovators Toy Drive and Playland).
• Enablement & Change Leadership
• Support the delivery of global brand education: training curricula, certification programs, ambassador networks, and onboarding for employees, agencies, and channel partners.
• Support change management for brand evolutions, refreshes, and rollouts — sequencing, communications, and adoption tracking across a complex global footprint.