Global Events Marketing Manager

Responsibilities

• Plan and execute logistics for global trade shows, customer events - including speaker engagements and client hospitality events to drive an excellent user experience, lead capture and follow up
• Lead event marketing efforts across business lines for in-person and virtual events. Manage external events from conception, through planning and execution. Responsible for overseeing and advising Product Marketing Managers on the portfolio of external events including tradeshows, industry conferences, and customer-facing events (i.e. educational and hospitality-focused events).
• Participate in the strategic planning process for meetings and events, including identifying objectives and managing budgets.
• Monitor timelines for multiple events, including sponsorship deliverables, payment schedules, communication deadlines, sourcing deadlines, etc.
• Provide recommendations and suggestions for balancing and optimizing the company’s investment in events. Develop standard processes, templates, and best practices to support the event planning and execution process. Lead planning calls throughout the entirety of an event lifecycle.
• Cook up event-related design efforts with internal creative services team. Coordinate digital marketing efforts with digital/content team.
• Develop content and all copywriting for event-related marketing activities through partnership with Product Marketing Managers.
• Stakeholder Collaboration. Conduct pre- and post-show meetings to gather input for event planning and execution. Coordinate the lead management process for all external events. Manage trade show leads, trade show lead capture process with sales, and work with Marketing Automation Manager to ensure all leads are maintained and tracked within the appropriate CRM campaign.
• Event Management. Manage logistics for external events from conception, through planning and execution, including industry trade shows, sponsorship deliverables, education events, and hospitality events, educational programs, user groups and product demonstration events according to the marketing plan. Track and report key metrics.
• Support internal events as needed.
• Manage vendor relationships: Exhibit house vendor for trade show property design and build, storage, graphic design, execution (shipping, I&D, labor, etc.). Hotel and housing vendors, AV technicians, etc. Third party vendors as needed to execute on vision and strategy.
• Content Management. Develop content and update website pages for event calendars and pre-show promotion. Develop marketing and sales support collateral as necessary to support trade shows and events.
• Social Media. Contribute to corporate social pages, like LinkedIn and YouTube sites; including regular postings, responding to comments and ensuring brand and message consistency across all media.
• Marketing Strategy. Successful execution as measured by number of events, participation at each event, responses to event promotions, number of qualified leads generated, postmortem feedback. Survey Administration. Oversee survey deployment and other measurement activities to evaluate event performance.
• Performs other duties, as assigned.

Qualifications

• 4-year degree in marketing, communications and/or business; or a combination of alternate education and verifiable experience providing equivalent applicable knowledge.
• 5+ years’ experience in B2B marketing or related field for growth-oriented company or market desired but not required.
• Relevant experience in event planning and logistics, time management and prioritization.
• Strong written and verbal communications skills with comprehensive project management skills and proven experience.
• Demonstrated aptitude for working efficiently with web-based applications for project management, literature/asset management and other marketing communications processes.
• Familiarity with Office 365 applications (Microsoft Word, Outlook, Excel).
• Ability to operate standard office equipment (printer, copier, scanner, fax).
• Willingness to learn Swisslog Healthcare systems and applications such as Salesforce, SAP, and others to support small projects.
• Experience managing virtual events and trade shows.
• Ability to take direction from and collaborate with a variety of company personnel as projects dictate.
• Excellent project management skills and the ability to deliver on time and within budget.
• Proactive and positive team player with the people skills to drive a healthy work environment, consensus, and achieve results in a matrix organization.
• Strong (internal and external) customer focus and relationship management skills; ability to influence behaviors and results -- both internally and externally.
• Experience in managing multi-step projects and collaborating with stakeholders against a plan.
• Desirable, but not Essential: Experience with CRM and marketing automation tools in achieving lead generation, Marketing and Sales goals. Expert knowledge of marketing, communications, public relations and client service in the healthcare market a plus. Experience in healthcare marketing.