Global Editorial Director - B2B

About the role

The Global Editorial Director - B2B position is responsible for setting editorial strategy, building a team of creator-journalists, growing and deepening the audience, designing content for two worlds, and integrating across the organization. This role requires full-time office presence.

Responsibilities

• Set editorial strategy
• Define the voice, positioning, and content strategy for each brand
• Develop a distinctive identity for each brand, with all sharing a single operational backbone
• Treat AI as infrastructure woven through every brand’s coverage, not a standalone beat
• Build a team of creator-journalists
• Recruit and develop creator-journalists who combine deep subject matter authority with multi-platform presence
• Cultivate individual editorial voices that build subscriber relationships and become trusted names in their fields
• Grow and deepen the audience
• Expand the subscriber base and increase engagement across every brand
• Ensure every editorial surface - article, newsletter, video, event session - feeds the subscriber pool
• Keep audiences inside the Foundry media ecosystem: moving readers across brands, into events, and back again rather than losing them to external platforms
• Own a composite audience-quality scorecard spanning reach quality, relationship depth, revenue contribution, and platform capital
• Design content for two worlds
• Every piece of B2B content should work in two modes: machine-readable for AI and search surfaces (structured, data-rich, and optimized for LLMs) and human-first for trust and community (personality-led, opinionated, relationship-building)
• Integrate across the organization
• Partner with our Content Operations team on publishing workflows and cross-brand content flow
• Work with Audience Revenue on subscriptions and paywalls
• Collaborate with Video & New Media on distributing content across all platforms
• Support Events on editorial-to-event programming
• Represent Foundry’s B2B brands externally - on stage, on panels, across digital channels

Requirements

• 10+ years in editorial leadership in B2B technology, enterprise media, or an adjacent industry
• An established network across the enterprise IT world - relationships with CIOs, CTOs, vendors, analysts, and conference organizers you can activate from day one
• Track record leading high-performing, globally distributed editorial teams with named-brand authority
• Deep understanding of enterprise IT buyers - their roles, their decision journeys, their pain points
• Fluency in audience strategy: growing websites, newsletters, community, and events - not just page views and programmatic reach
• Experience building or running a creator- or personality-led editorial model
• Comfort in a layered organization - leading through influence as much as direct authority, and partnering with shared functions that serve multiple brands
• Strong editorial judgement paired with commercial awareness and data literacy