Editorial Director- GlobalSpec

About the role

The Editorial Director at GlobalSpec is the senior editorial leader for one of the most important industrial media brands in North America. You will own the editorial strategy and output across the manufacturing, electronics, and automation verticals. You will set the voice. You will raise the standards. You will directly lead a team of editors and indirectly shape every piece of content that carries the GlobalSpec name.

Primary Responsibilities

• Lead Editorial Across Manufacturing, Electronic & Automation
  • Define the editorial strategy for GlobalSpec's key channels and creative output, with direct oversight of editors covering key domains and support staff.
  • Elevate editorial standards - for yourself, for the team, for the brand. This means clear criteria around accuracy, voice, narrative intent, audience relevance, and all the elements that make excellent editorial resonate with target personas.
  • Create featured content, reports, and multimedia for an industrial audience, serving as the brand's expert and ambassador.
  • Manage annual editorial calendars across topics, formats, and audiences, while consulting key stakeholders such as sales and marketing teams.
  • Ideate, commission, and approve content across channels: newsletters, feature articles, video scripts, podcast treatments, webinars, event coverage, and custom programs.
  • Serve as editor of record for the brand's highest-visibility content.
  • Recruit, mentor, and develop a team of editors, contributors, and subject matter experts.
• Build a Brand with Fans, Not Just Visitors
  • Develop distinct editorial franchises, such as recurring series or signature offerings, that drive readers to re-engage and share with colleagues.
  • Launch and manage an industry advisory board of engineers and technical leaders who contribute expertise, validate editorial direction, and amplify the brand.
  • Represent GlobalSpec publicly as the editorial face of the brand. This includes speaking at industry events and conferences, appearing in partner media, and engaging on LinkedIn and in professional communities.
  • Conduct research to understand reader needs, validate editorial direction, and equip the sales team with credible data on audience intent.
  • Ensure all content is grounded in human expertise - original reporting, proprietary insight, and real-world perspectives that algorithms cannot replicate.
  • Help strategize, build agendas, recruit speakers, and participate in live technology-focused events.
  • Ensure GlobalSpec's e-newsletters are market-leading publications that drive returning readers and, in turn, repeat customers
• Oversee the Custom Content Studio
  • Co-own the Custom Content Studio from the editorial perspective, along with the commercial content team. This means maintaining clear editorial standards and branding practices that preserve audience trust and brand integrity.
  • Analyze the editorial product portfolio to understand product strengths and weaknesses, develop roadmaps, assess market needs, and ensure solutions are customer-focused and high-performing.
  • Develop scalable programs with lean, agile workflows for a variety of media types, ranging from custom reports, sponsored research, and technical articles to interview-based case studies, multimedia production, and custom solutions.
  • Execute standards for commercial and branded content in accordance with defined editorial policies, including asset quality and audience relevance.
  • Collaborate with cross-functional teams on unique asset development and promotion strategies to build audience-facing content that reaches target personas based on merit, not platform or paid media.
• Partner on Commercial & Client Success
  • Advise customers and colleagues on editorial mission, thought leadership, and content offerings, as well as promotion and reporting, so they may best engage audiences with their message.
  • Collaborate with the sales team to evaluate prospective clients and recommend content programs that serve the audience while also supporting commercial growth.
  • Direct customer interviews for low-funnel and purchase-intent content, where editorial participation raises the quality and credibility of the output.
  • Drive sales enablement with tools, messaging, and language to speak fluently about GlobalSpec's editorial value to media buyers, marketing directors, and agency planners.
• Cross-Functional Leadership
  • Work closely with audience development, marketing, and product teams to build content that grows and retains a qualified audience.
  • Ensure every piece of content is optimized for all mediums: SEO/AEO, social sharing, email, search within GlobalSpec's own platform, and more.
  • Collaborate with the website and technology teams to ensure editorial tooling — including CMS, media libraries, and audience segmentation tools — is adapting to evolving digital strategies and customer needs.
  • Work with other leaders to integrate cross-functional workflows and knowledge sharing.
  • Maintain project management and communications discipline: use shared tools to track assignments, progress, and completion, while keeping key stakeholders informed.

Benefits & Perks

• Competitive salary and remote work environment.
• Premium medical, dental, vision, flexible spending and voluntary benefits.
• A fixed connectivity reimbursement.
• 401(k) match to help you prepare for your future.
• Generous paid time off, including flexible time off, bereavement, parental leave, and 13 paid holidays.
• Vibrant workplace with a dynamic and engaging culture

Why You’ll Love Working Here

CompareNetworks is an Equal Opportunity Employer.