Global Ecommerce & Digital Merchandising Manager

About the role

This is a build role. You will own STUDSON’s digital storefront, scaling it from a single-market Shopify site into a multi-region commerce operation serving both direct customers and a national distributor network.

Responsibilities

• Shopify and DTC Site: Merchandising, collection architecture, PDP structure, navigation, conversion rate optimization, A/B testing, site performance, and analytics.
• Day-to-day management: Overseeing our web development agency, including scope, priorities, and sprint direction.
• Distributor commerce (B2B): Create and own the distributor ordering portal end to end—login provisioning, price list architecture, saved mockups and configurations, quote and reorder flows, and integration with NetSuite (ERP and order management).
• Amazon: Full channel P&L including Seller Central operations, listing quality, Premium A+ content, inventory presentation, and retail media spend.
• Lifecycle and CRM: Own the commerce side of Klaviyo lifecycle strategy—flow architecture tied to purchase behavior, segmentation, and deliverability.
• International commerce: Storefront architecture for Canada and Europe, including regional routing, localized pricing and currency, language variants, and coordination with localization partners.
• Martech and budget: Own a defined ecommerce technology budget; audit Shopify apps, connectors, and platform subscriptions; consolidate overlapping tools and eliminate non-productive spend.

Requirements

• Five or more years in ecommerce, with at least three managing a Shopify or Shopify Plus storefront as a primary responsibility.
• Hands-on Amazon Seller Central experience, including A+ content and advertising.
• Demonstrated ownership of a commerce project from requirements through launch.
• Experience managing external agencies or development partners, including scope and budget accountability.
• Comfort pulling data from GA4 and Shopify analytics independently.

Strongly Preferred

• B2B or wholesale commerce experience, particularly custom pricing, customer-specific catalogs, or dealer and distributor portals.
• Background in industrial, tools, outdoor hardgoods, or another category where product specifications and certifications drive the purchase decision.
• Experience integrating a storefront with NetSuite or a comparable ERP, including inventory, pricing, and order sync.
• Klaviyo or comparable lifecycle platform experience.
• Multi-region or multi-currency storefront experience.

PPE or safety industry background is not required. We would rather hire a strong commerce operator and teach them the category.