Global Dir Social Media Content Community

About the Role

Our client, a leading consumer beauty and lifestyle brand, is seeking a magnetic Global Director to turn fans into loyalists, rituals into culture, and content into a movement. This leader will shape global storytelling, brand voice, and digital engagement to strengthen the brand’s position within the beauty and lifestyle space. The ideal candidate is a creative leader with a deep understanding of social-first content, digital trends, and evolving consumer behavior. You are energized by pushing creative boundaries and leading conversations rather than following them. This role requires a forward-thinking, strategic, and hands-on leader who can bridge brand building, content creation, and performance-driven social strategy.

Responsibilities

• Lead the global social media, content, and community strategy across channels and markets.
• Define and evolve the brand’s social voice, editorial point of view, and storytelling approach.
• Oversee content creation, editorial planning, social calendars, and community engagement programs.
• Develop culturally relevant, platform-native content that drives awareness, engagement, and loyalty.
• Partner with brand, creative, influencer, e-commerce, and regional teams to deliver integrated campaigns.
• Use performance data, social listening, and consumer insights to optimize strategy and creative output.
• Build, mentor, and inspire a high-performing team of social, content, and community professionals.
• Identify emerging platforms, digital behaviors, and cultural opportunities to keep the brand innovative and connected to its audience.

Qualifications

• Extensive experience leading social media, content, and community functions for a consumer-facing brand.
• Deep expertise in social-first creative strategy, content production, platform trends, and community building.
• Demonstrated ability to translate brand strategy into engaging, high-performing digital experiences.
• Strong leadership, communication, and cross-functional collaboration skills.
• A strategic mindset paired with a willingness to be hands-on in creative development and execution.
• Passion for beauty, lifestyle, culture, and the evolving digital consumer landscape.