Global Communications & Influencer Director (Contractor)
About the role
Glossier is a people-powered ecosystem, bringing together engaging online and offline experiences. In 12 years, we've built an iconic brand that transcends beauty, deeply connected with people through trust, empathy, and consistency.
Responsibilities
Lead Glossier’s integrated communications strategy and campaigns for new product launches, ensuring cohesive brand messaging and protecting brand equity.
Develop communications plans for all new & evergreen brand moments, aligning with Global Brand Marketing and Senior Leadership Team.
Partner with Product Development & Brand Product Marketing to build Glossier’s credibility as a beauty authority, including identifying and managing Makeup Artist and Skincare Ambassador programs.
Craft and distribute compelling press releases, media kits, and other PR materials to generate positive media coverage for new product launches and other brand initiatives.
Manage international communications agencies/freelancers to accelerate and protect brand narratives and equity in new and existing markets.
Position C-suite executives as industry thought leaders through targeted keynote opportunities, podcast appearances, and industry panel features.
Oversee the end-to-end global influencer strategy, aligning creator partnerships with overall brand objectives, product launches, and revenue targets.
Oversee large-scale, multi-region campaigns across social platforms, from briefing to post-campaign analysis.
Oversee negotiation, legal contracting, and relationship management for high-tier global talent, talent agencies, and long-term brand ambassadors.
Partner closely with Brand Marketing, Social Media, Paid Media, Product, and E-commerce teams to ensure 360° integration of influencer content.
Build the cultural and earned strategy for Glossier’s flagship stores, identifying talent, partnerships, programming, and community moments.
Allocate and manage global budgets, establishing clear reporting frameworks.
Establish benchmarks and KPIs to enable consistent reporting on progress and success sharing, focusing on brand awareness, engagement, and relevance related to earned media.
Mentor and develop direct reports by setting clear performance targets, establishing individual growth plans, and fostering a culture of ownership.
Requirements
8-10+ years of experience at an established beauty company or integrated communications/talent agency (managing accounts).
A proven track record of effective and efficient communication and process creation.
Well-established mid- to senior-level contacts within the US beauty media landscape.
Qualifications
A good faith estimate of the minimum and maximum compensation range for this position is $65.00 - $80.00 per hour.
The compensation for the role will be determined based on permissible, non-discriminatory factors such as a candidate’s qualifications, skills, and experience.