Global Brand Protection Specialist

General Motors’ Global Brand Protection team safeguards our physical assets and intellectual property—trademarks, design patents, and copyrights—against unauthorized use that erodes revenue, brand equity, reputation, and trust.

Responsibilities

• Monitor, evaluate, and classify search results to detect infringements based on internal parameters.
• Analyze intellectual-property infringements on marketplaces, private websites, and social networks.
• Engage with internal and external counterparts to identify opportunities that proactively deter misuse of our IP and counterfeiting of our products and services.
• Work with the packaging team and the Global Brand Stewards council to implement covert and overt security features and enforce consistent brand guidelines worldwide.
• Assist in managing brand and IP protection cases at CCA, including liaison with GM Brand Protection investigations team.
• Support industry affairs through the Automotive Anti-Counterfeiting Council (A2C2).
• Assist in developing IT strategies for software data protection.
• Analyze new insights and initiatives that may benefit the organization.
• Identify business strengths, weaknesses, data challenges, and issues; recommend areas for improvement and projects to undertake.
• Act as a liaison between the business and law enforcement on cases.
• Coordinate with the Business on project business-value and return-on-investment analysis.
• Identify and develop proactive measures to deter counterfeiters globally.
• Develop training aids for law enforcement and conduct law-enforcement training.

Requirements

• Bachelor’s degree or equivalent working experience.
• 4+ years of experience in OEM aftermarket, anti-counterfeit, brand protection, or a related field.
• Ability to travel up to 35%.
• Deep understanding of the automotive aftermarket and related sales and data-analysis activities.
• Proficient in Microsoft Suite and Google Workspace applications (Sheets, Docs, Slides, Drive).
• Strong presentation skills with the ability to communicate effectively to audiences of all sizes.
• Knowledge of marketplace monitoring and enforcement practices across online platforms.

Preferred Qualifications

• Prior automotive service or law-enforcement experience; international experience is a plus.
• Engineering or Automotive-based bachelor’s degree or equivalent experience.
• Excellent organization, written, and oral communication skills.
• Strong interpersonal skills to work effectively cross-functionally and cross-culturally with business partners.
• Strong problem-solving skills with the ability to navigate complex situations.
• Demonstrated ability to manage multiple, difficult projects with a high level of autonomy and accountability for results.
• Strong data-mining skills with the ability to identify trends and insights from large datasets.

GM does not provide immigration-related sponsorship for this role. Candidates requiring GM immigration sponsorship (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1) now or in the future should not apply.

Schedule

This role is categorized as hybrid. The selected candidate is expected to report to a specific location at least three times per week (or as dictated by their manager).

Benefits

From day one, GM supports your well-being—at work and at home—so you can focus on realizing your ambitions. Learn more about GM’s Total Rewards resources.