Global Brand Lead, Migraine

This role is responsible for defining and driving the global commercial strategy for Ipsen’s migraine franchise, with primary accountability for launch preparation of Dysport in chronic and episodic migraine and early brand strategy for IPN10200, Ipsen’s next-generation neuromodulator in Phase II development. The position will establish migraine as a major growth pillar for Ipsen, positioning Dysport to redefine the standard of care in episodic migraine and accelerate Ipsen’s expansion in the US and globally.

Responsibilities

• Define and lead the global migraine franchise strategy, ensuring clear differentiation and long-term value creation for Dysport migraine and IPN10200.
• Shape the commercial vision for chronic and episodic migraine, identifying opportunities to redefine treatment paradigms and establish Ipsen as a leader in neuromodulator-based migraine therapy.
• Develop the Integrated Global Brand Plan aligned with the Integrated Asset Strategy led by the Therapeutic Lead.
• Drive long-term franchise planning, including lifecycle management, indication sequencing, and portfolio expansion opportunities.
• Lead global launch preparation for Dysport in migraine, ensuring a differentiated positioning versus established therapies and emerging competitors.
• Define target patient segments, value proposition, and positioning strategy grounded in clinical differentiation and real-world value.
• Develop global launch playbooks, messaging frameworks, and commercialization models scalable across priority markets.
• Partner with regions and affiliates to ensure US-led launch excellence and global adaptation.
• Drive launch readiness frameworks, KPIs, and performance dashboards to ensure execution excellence.
• Support the early commercial strategy for IPN10200, ensuring development decisions are informed by customer insights, market dynamics, and future value positioning.
• Translate competitive insights into future brand differentiation and clinical value narratives.
• Influence key development decisions including target product profile, trial design and endpoints, patient population prioritization, and competitive positioning.
• Bring deep expertise in the US migraine ecosystem, including neurologists, headache specialists, integrated delivery networks, and payer environments.
• Ensure the US market drives global strategy while enabling adaptation for other regions.
• Monitor and anticipate competitive moves to ensure Ipsen competes effectively against market leaders.
• Build strong relationships with global migraine KOLs, headache societies, and advocacy groups.
• Contribute to shaping the future treatment paradigm and clinical narrative in migraine.
• Lead brand presence at major scientific congresses (AHS, EHF, AAN).
• Define and track global migraine franchise KPIs.
• Continuously optimize strategy based on real-world insights, market feedback, and competitive dynamics.

Requirements

• 15+ years of experience in the pharmaceutical or biotech industry.
• Proven experience leading major product launches, particularly in the US market, including DTC campaigns.
• Strong expertise in migraine, neuroscience, or other large specialty markets with a consumer-centric focus.
• Demonstrated ability to build global brands with significant growth potential.
• Good understanding of the US healthcare ecosystem including payers, IDNs, and specialty care pathways.
• Track record of leading cross-functional teams in complex global organizations.
• Several years of experience leading marketing and/or brand teams (including direct reports).
• Experience in migraine launches or franchises (e.g., CGRP inhibitors, Gepants, neuromodulators) is an advantage.
• Experience competing in highly competitive, mass-prevalence disease areas.
• Experience working across US, EU, and international markets.
• Able to work from Ipsen’s Cambridge, MA HQ on a flexible hybrid model.
• Able to travel domestically and internationally.
• BA/BS in Business, Economics, Life Sciences, or related discipline is required.
• MBA or equivalent business qualification is preferred.
• Fluent in English (spoken and written).
• Additional languages (e.g., French) are a benefit.

Pay

The annual base salary range for this position is $232,500 to $310,000. This role is eligible to participate in Ipsen’s short-term incentives program.

Benefits

• Comprehensive employee benefits package, including 401(k) with company contributions.
• Group medical, dental, and vision coverage.
• Life and disability insurance (short- and long-term).
• Flexible spending accounts.
• Parental leave and paid time off.
• Discretionary winter shutdown.
• Well-being allowance.
• Commuter benefits.