Global Brand & Campaign Strategy Manager

About the role

The Global Brand & Campaign Strategy Manager is responsible for defining and stewarding Orascoptic’s brand voice, narrative architecture, and global campaign strategy to strengthen brand equity and drive demand. This role leads the development of differentiated, insight-driven campaigns and ensures consistent, compelling messaging across all public-facing channels.

This leader owns the global campaign roadmap, messaging hierarchy, and launch narratives, ensuring every campaign is cohesive, strategically aligned, and executed with excellence across channels. The role also governs brand voice, organic social strategy, influencer alignment, and community engagement standards to ensure a consistent and high-quality brand experience.

The Global Brand & Campaign Strategy Manager works cross-functionally with Product, Sales, Digital, and Customer Engagement teams to translate business priorities into impactful storytelling and campaigns that drive engagement and commercial results. This role plays a critical part in shaping how Orascoptic shows up in the market, ensuring clarity, consistency, and differentiation in every interaction.

Responsibilities

• Define and steward Orascoptic’s brand voice and narrative architecture.
• Develop and lead global campaign strategy to strengthen brand equity and drive demand.
• Create differentiated, insight-driven campaigns with cohesive messaging across all channels.
• Own the global campaign roadmap, messaging hierarchy, and launch narratives.
• Govern brand voice, organic social strategy, influencer alignment, and community engagement standards.
• Collaborate cross-functionally with Product, Sales, Digital, and Customer Engagement teams to translate business priorities into impactful storytelling.
• Ensure every campaign is strategically aligned and executed with excellence.