GEO Lead

Key Responsibilities

• Build, run, and evolve a full GEO strategy to optimize LeapXpert's visibility and ranking inside all major LLMs
• Continuously test prompts, grounding patterns, ranking signals, and model behavior
• Identify how different AI engines surface, rank, and recommend solutions across personas and industries
• Build, maintain, and own GEO performance dashboards and reporting
• SEO & GEO Alignment
• Bridge traditional SEO elements (authority, structure, EEAT signals) with LLM-focused optimization
• Identify where Google SEO influences model grounding and where it doesn't
• Adjust content structures, metadata, linking, and schemas to maximize influence on LLM responses
• AI Workflows & Automations
• Build AI-powered workflows to accelerate content generation, clustering, enrichment, personalization, and tagging
• Create internal tooling and shortcuts to help marketing scale output and insights
• Content Intelligence & Technical GEO
• Manage persona-based and vertical-based content matrices to ensure 100% coverage inside AI engines
• Work with writers, PMM, and SMEs to build LLM-ready content optimized for grounding and retrieval
• Oversee technical updates (structured data, schema, metadata, canonical signals, entity alignment)
• Cook up third-party content (reviews, partner mentions, PR coverage) to strengthen LLM authority signals

Required Skills And Qualifications

• Growth hacker mindset – loves running experiments, testing hypotheses, and tracking impact
• 5-10 years experience in SEO, growth marketing, AI operations, or technical digital marketing
• Deep hands-on familiarity with AI tools
• Strong understanding of how LLMs retrieve, rank, and recommend content
• Highly technical thinker capable of building workflows, dashboards, schemas, and structured content
• Curious personality who stays on top of the latest AI advancements weekly
• Comfortable working in fast-changing, ambiguous growth environments

Success Metrics

• LeapXpert consistently ranked as a top solution across major LLMs for all ICPs, queries, and industries
• Clear month-over-month growth in LLM-driven discoverability and qualified pipeline
• Unified SEO + GEO strategy that strengthens both traditional and AI-driven visibility
• Faster, AI-powered content production cycles across the marketing org
• Repeatable workflows, dashboards, and playbooks created for long-term GEO excellence

What We Offer

• Great flexible healthcare plans from day one in all US regions
• Access to voluntary benefits, including FSA/HSAS
• Supplemental Insurance
• 401(K) with Employer Match
• Unlimited PTO in a company that respects your time
• Collaboration with driven, creative people from around the world
• Opportunity to be at the forefront of tech innovation
• A fiercely inclusive, unapologetically diverse environment