General Sales Manager - South District

Responsibilities

• Own and deliver division-level sales performance, including volume, market share, distribution, and profitability
• Own and present on annual Business Planning (BP) and MPRs
• Develop and execute annual and monthly sales plans aligned with company goals
• Establish and drive key performance indicators (KPIs) to ensure achievement of volume and execution targets
• Maintain adherence to company and supplier (RBNA) execution standards
• Lead, coach, and develop a high-performing team including Regional Sales Managers and Key Account Managers, inclusive of performance reviews and development plans
• Foster a culture of accountability, engagement, and high performance
• Spend consistent time in the field working alongside teams to: Provide coaching and feedback, Evaluate execution and standards, Identify opportunities for improvement, Support training initiatives to improve sales capability and execution consistency
• Manage division-level budgets, expenses, and resource allocation to achieve profitability targets
• Collaborate with Finance/AR on budgeting, forecasting, damages, and performance tracking
• Analyze performance data to identify trends, gaps, and opportunities
• Partner with Operations to ensure alignment between sales execution and operational capabilities
• Partner with Safety & Compliance Director on safety initiatives and processes
• Partner with HR on recruiting, onboarding, training, and workforce planning
• Maintain strong relationships with supplier partners (including RBNA) to align on strategy and execution within their division
• Identify and implement improvements to sales processes, execution, and team performance
• Share best practices across divisions and contribute to organizational learning
• Ensure consistent implementation of company processes, routines, and standards

Qualifications

• Required Skills/Abilities: Strong leadership and team development capabilities, Proven ability to drive sales performance and executional excellence, Excellent communication and interpersonal skills, Strong analytical and organizational abilities, Ability to manage multiple priorities in a fast-paced environment, Strong business acumen and understanding of P&L management, DOT medical card required, Must be at least 21 years old, Must be fluent in English, additional languages an advantage
• Education And Experience: Bachelor’s degree or equivalent experience required, 7–10 years of progressive sales leadership experience in DSD or CPG environment, Proven track record of achieving or exceeding sales targets, Experience managing teams and developing leaders, Key account and route-to-market experience preferred, Knowledge of beverage industry preferred, Strong proficiency in mathematical and logistics operations, Proficiency in computer applications, including MS Word, Excel, and PowerPoint, Familiarity with computer ordering systems and other IT systems