General Sales Manager

About the role

Growing Dealership looking for a Sales Leader who loves being on the showroom floor, taking T.O.s, and actively coaching the team to success. If you are passionate about developing raw talent, we want to talk to you!

Responsibilities

• Be the engine of the sales floor – a player‑coach whose primary goal is elevating the people around you.
• In‑the‑Trenches Leadership: Be highly visible on the floor, work deals side‑by‑with your sales team, engage directly with customers, and drive the daily energy of the showroom.
• Relentless Talent Coaching: Transform potential into high performance through daily one‑on‑ones, live role‑play scenarios, and real‑time constructive feedback to continuously elevate staff skills.
• Drive the Numbers: Use daily quantitative analysis and 30/60/90‑day trend tracking to pinpoint skill gaps, pivot floor strategies, and maximize opportunities.
• Optimize Operations: Oversee manufacturer reporting portals (including RDR submissions), maximize manufacturer incentives, and streamline the CRM funnel from lead to delivery.
• Maximize Profitability: Work closely with the F&I department and accurately appraise trade‑ins to build a healthy used‑car inventory and maximize total dealership gross.

Requirements

• True Player‑Coach: Love the art of the sale as much as teaching it; patient, motivating, and skilled at getting the best out of different personality types.
• Experience: 5+ years of automotive dealership experience with proven success in a Sales Manager or GSM role.
• Analytical Mindset: Make decisions based on data, read financial trends, and adapt quickly.
• Process‑Driven Accountability: Hold the team accountable to KPIs in a supportive, structured way.