General Sales Manager
About the role
As one of the largest automotive retailers in North America, Lithia & Driveway is seeking a General Sales Manager to lead, develop, and inspire the sales team at Audi Novi. This role is crucial for driving performance, culture, and customer experience.
Responsibilities
- Ensure vehicles sales goals are attained by holding Sales Managers and Sales Representatives accountable to Lithia sales process and customer experience.
- Manage daily activity of Sales Managers and sales staff using the daily work plan in LSMS to ensure sales volume and productivity goals are met.
- Ensure Sales Managers are engaging directly with the customer. When there isn't enough Sales Management coverage, GSM engages directly with customer.
- Walk lot everyday with sales team to ensure knowledge of vehicle pricing and excellent condition of inventory, advertising, banners and area grounds.
- Train Sales Managers and sales staff daily using meeting-in-a-box, role-play, storyboards, product demonstrations and product quizzes to ensure all are well versed in the sales process and manufacturer product knowledge.
- Develop effective sales staff by communicating expected performance standards, monitoring performance, identifying development needs, coaching and mentoring.
- Ensure all customers greeted promptly in a professionally and friendly manner.
- Address and resolve escalated customer concerns promptly and professionally.
- Aid Sales Representatives with customers when needed in order to ensure sale of vehicle.
- Remain aware of all customers on lot and ensure their customer buying experience is progressing as expected.
- Prepare and communicate work schedules for all sales related staff.
- Complete all month-end procedures accurately and on time.
- Participate in store meetings including, but not limited to, Sales Receivables, Save-a-Deal and Store Manager meetings.
- Track ad sourcing by communicating with customers to identify what brought them to the store.
Requirements
- 5+ years of automotive sales leadership experience, with at least 2+ years as a Sr. Sales Manager or GSM in a franchise dealership.
- Proven track record of meeting/exceeding sales targets and profitability goals.
- Strong knowledge of OEM processes, inventory management, and dealership financials.
- Experience with dealership management systems (e.g., CDK, Reynolds & Reynolds) and CRM tools.
- Solid understanding of F&I processes and compliance regulations in the U.S.
- Experience with digital retailing and omnichannel sales strategies.
- OEM certification or leadership training programs, Ford being preferred.
- Acceptable driving record and a valid driver's license in your state of residence.
Qualifications
- Total Rewards
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
Benefits
- Comprehensive benefits package designed to support you and your family.
- Additional information about our Total Rewards benefits can be reviewed on our careers site at www.totalrewards.lithiadriveway.com.
About Us
We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We champion entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.
Qualifications
- High School graduate or equivalent, 18 years or older required.
Equal Opportunity Employer
We are committed to equal employment opportunity and do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.