General Sales Manager

Growing dealership seeking a hands-on Sales Leader who thrives on the showroom floor, excels at turning opportunities, and is passionate about coaching raw talent to success.

Responsibilities

• In-the-Trenches Leadership: Be highly visible on the floor, work deals side-by-side with the sales team, engage directly with customers, and drive daily showroom energy.
• Relentless Talent Coaching: Conduct daily one-on-ones, live role-play scenarios, and provide real-time, constructive feedback to elevate sales staff skills.
• Drive the Numbers: Use daily quantitative analysis and 30/60/90-day trend tracking to identify skill gaps, adjust floor strategies, and maximize opportunities.
• Optimize Operations: Oversee manufacturer reporting portals (including RDR submissions), maximize manufacturer incentives, and streamline the CRM funnel from lead to delivery.
• Maximize Profitability: Collaborate with the F&I department, accurately appraise trade-ins to build a healthy used car inventory, and maximize total dealership gross.

Requirements

• A true player-coach who loves selling as much as teaching it—patient, motivating, and skilled at bringing out the best in diverse personalities.
• 5+ years of automotive dealership experience with proven success in a Sales Manager or GSM role.
• Analytical mindset with data-driven decision-making and the ability to interpret financial trends for quick adaptation.
• Process-driven accountability, holding teams to KPIs in a structured and supportive manner.