General Manager - US & Canada

About the role

As the General Manager for the US & Canada, you will lead Fall Creek’s business across the region, driving sustainable growth, strengthening market leadership, and advancing the company’s long-term strategic objectives. You will have accountability for commercial performance, operational excellence, financial results, organizational effectiveness, and customer success in Lowell, OR.

Responsibilities

• Develop and execute the regional business strategy, aligning marketing opportunities, operational capabilities, and investment priorities with Fall Creek’s global objectives.
• Drive profitable growth by identifying emerging market opportunities, strengthening customer partnerships, expanding market share, and accelerating adoption of Fall Creek genetics, products, and services.
• Serve as the voice of the North American market, providing customer, industry, and competitive insights that influence global strategy, product development, and investment priorities.
• Build and maintain strong relationships with key customers, industry organizations, strategic partners, and other stakeholders.
• Lead commercial, operational, production, supply chain, logistics, and people functions across the U.S. and Canada business.
• Develop and manage annual operating plans, budgets, forecasts, and capital investments while monitoring key financial, commercial, and operational performance metrics.
• Drive operational effectiveness and continuous improvement by optimizing resources, processes, and cross-functional ways of working.
• Build, develop, and lead a high-performing leadership team that fosters accountability, collaboration, innovation, customer focus, and continuous improvement.
• Develop organizational capabilities, succession plans, and talent strategies that support sustainable business growth.
• Ensure compliance with company policies, regulatory requirements, ethical business practices, and applicable standards.
• Represent Fall Creek at industry events, customer forums, trade associations, and other strategic engagements.

Requirements

• Bachelor’s degree in Business, Agriculture, Horticulture, Agribusiness, Finance, Marketing, or a related field required; MBA or other advanced degree preferred.
• 15+ years of progressive leadership experience with accountability for commercial, operational, financial, and organizational performance.
• Proven success leading a business unit, region, or comparable P&L with responsibility for growth, profitability, and strategic execution.
• Demonstrated experience developing and executing growth strategies, market expansion initiatives, and business transformation efforts.
• Experience leading cross-functional teams within complex or matrixed organizations.
• Strong strategic, commercial, operational, and financial acumen.
• Proven ability to identify growth opportunities and translate strategy into results.
• Exceptional leadership, communication, and relationship-building skills.
• Demonstrated success developing talent, building teams, and leading organizational change.
• Strong decision-making, problem-solving, and execution capabilities.
• Ability to effectively represent Fall Creek with customers, industry leaders, strategic partners, and other stakeholders.
• Commitment to ethical leadership, sound business judgment, and stewardship of company resources.
• Ability to travel domestically and internationally as business needs require.

About Fall Creek

Fall Creek is a US-based company focused on blueberry genetics, plants, and grower support delivered to the world’s premier blueberry growers. Founded in Lowell, Oregon over 40 years ago, the company now operates wholly-owned nurseries in Mexico, Peru, Spain, South Africa, the Netherlands, China, and Chile. Fall Creek’s global team includes breeders, researchers, propagators, nursery professionals, grower support technicians, sales experts, and customer service specialists.

The company’s mission is to serve growers and support the blueberry industry by delivering the best genetics and plants, technical expertise, and global market intelligence. Fall Creek aims to help growers maximize success through exceptional plants, strong relationships, and responsive customer service as part of its vision to build A World with Better Blueberries™.