General Manager - SnailWorks

About the role

The General Manager leads the commercial engine of SnailWorks—owning revenue, customer relationships, and the health of the business. You are responsible for growing the company while preserving what makes it valuable: trusted relationships, real-world expertise, and credibility in a nuanced, relationship-driven industry.

You will partner closely with Beacon’s shared product and engineering teams, and with the founder, who remains actively engaged in industry leadership and key customer relationships.

Responsibilities

• Own revenue targets and the operating rhythm required to hit them
• Lead and develop the sales team (structure, quotas, coaching, accountability)
• Build a credible pipeline and forecasting motion
• Refined pricing, packaging, and go-to-market approach
• Drive both new logo acquisition and expansion within existing accounts
• Identify and scale high-value use cases and add-on services
• Own customer satisfaction, retention, and expansion
• Build trusted relationships with key accounts
• Act as an executive presence in important customer conversations
• Ensure the business remains deeply aligned with how customers actually operate
• Develop a deep understanding of how mail moves, where it breaks, and what customers care about
• Translate real-world workflow insight into clear commercial and product priorities
• Partner with product leadership to ensure roadmap decisions reflect real customer impact
• Bring clarity and judgment—not just data—to prioritization
• Lead a distributed commercial team across sales, account management, and marketing
• Hire, develop, and retain strong operators and relationship-driven talent
• Make clear, timely decisions on performance and structure
• Maintain continuity with the existing team while raising the level of execution
• Own the operating cadence (pipeline reviews, business reviews, forecasting)
• Partner with Beacon on financial planning and performance
• Collaborate effectively with shared services (product, engineering, finance, GTM infrastructure)

Qualifications

• Demonstrated success in a commercial leadership role (GM, COO, VP Sales, Head of Revenue) at a B2B SaaS or vertical software company
• Proven track record of leading and growing a sales organization, including coaching individual sellers, redesigning territory and quota, and improving win rates
• Experience leading and performance managing a diversified team
• Strong P&L literacy and operating discipline, with comfort interrogating revenue mix, cost structure, and EBITDA drivers
• Excellent written and verbal communication
• Background in relationship-driven, reputation-led sales is strongly preferred
• Comfort operating inside the structure of a buy and hold investor
• Mail industry experience (print, mail, postal, direct mail, mail logistics, marketing services, or direct marketing technology) is strongly preferred