General Manager, Scholarship Programs

Responsibilities

• Own Primer's Federal SGO relationships: negotiate final terms, set by-state funding amounts, establish timelines, and grow the relationship over time.
• Liaise between SGO teams and Primer's internal teams (Bursar, Foundation, Legal, Finance).
• Launch and run Primer's in-house SGO growth engine: paid acquisition, landing pages, and creative.
• Run outreach to corporate prospects capable of utilizing $1M+/yr in state income tax credits, sourcing through Primer's Alabama network.
• Build individual donor growth through paid acquisition and Primer's network.
• Own growth end-to-end, including annual targets, creatives, and contractors.

Requirements

• A true, seasoned generalist who executes across operations, marketing, and external-facing work.
• Moves fluidly between negotiating with a partner, drafting creative concepts for a paid campaign, and analyzing retention cohorts.
• Has owned a number before. Can walk us through exactly how they did it.
• Comfort negotiating with external partners.
• Experience running or directing paid acquisition — you don't need to run the ads yourself, but you need to know what a well-performing paid acquisition channel looks like.

Qualifications

• Steep slope. This workstream could 10x in 24 months. We're hiring for where you'll be in year four, not just day one.
• Feels the mission. These programs unlock education options for the millions of kids being left behind.

Skills

• Strong negotiation skills.
• Experience in paid acquisition campaigns.
• Ability to analyze and interpret data related to retention and growth.

Benefits

• Opportunity to significantly impact access to quality education for underprivileged families.

Pay

• Competitive compensation package based on experience and performance.

Schedule

• Full-time position with flexible hours to accommodate the unique demands of this role.