General Manager - Residential
Strategic & Financial Management
Implement data-driven decision-making using Key Performance Indicators (KPIs).
Collaborate with the Revenue Manager to align property performance with portfolio goals.
Forecast financial trends and adjust strategies to reduce vacancy and turnover.
Improve revenue margins through renewal performance and expense control.
Manage leasing expense budgets and ensure timely bill payments.
Marketing Partner
Develop campaigns tailored to submarket trends in collaboration with Marketing.
Oversee listing and advertising of vacant units with accurate visuals.
Use digital platforms and analytics to boost lead generation and conversions.
Conduct market and product comp surveys; present findings in pricing calls.
Recommend competitive pricing to the Revenue Manager.
Maintain broker relationships to support leasing velocity.
Supervise leasing activities and review marketing channels for accuracy.
Team Leadership
Foster a culture of accountability and performance excellence.
Create succession plans and career pathways for high-potential staff.
Manage onsite work schedules and training programs.
Conduct regular staff meetings and performance evaluations.
Administer disciplinary actions with HR support.
Ensure compliance with employment regulations.
Customer Service
Set and uphold high standards of customer service.
Maintain open lines of communication with residents through multiple channels (email, phone, portals).
Monitor survey and online review satisfaction trends and adjust services or amenities accordingly.
Monitor and respond to resident feedback and complaints.
Collaborate with Facilities to ensure service excellence.
Administrative Responsibilities
Ensure consistent adherence to company policies by onsite staff.
Update resident deposit audits and post security deposits promptly.
Coordinate with Facilities and Construction to minimize turn time.
Use tech platforms for maintenance tracking and resident communication.
Analyze performance reports and respond accordingly.
Stay informed on legal considerations and local ordinances.
Maintain landscaping and curb appeal standards.
Conduct regular property inspections.