General Manager - Optical

About the role

The General Manager at America’s Best is responsible for leading a team, driving results, and ensuring an amazing experience for both patients and associates. This position requires overseeing all aspects of store operations, from financial performance and team leadership to merchandising, training, and patient care.

Responsibilities

• Oversight of all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
• Leadership, training, and development of associates through consistent coaching, feedback, and growth opportunities.
• Monitoring store performance and guiding associates to deliver outstanding customer and patient experiences from start to finish.
• Partnering with the Doctor to ensure every patient receives the highest level of care.
• Conducting store audits and upholding quality, merchandising, and service standards.
• Maintaining open communication with the District Manager and providing accurate reporting.
• Safeguarding the store and facility to meet all corporate and safety standards.
• Executing marketing, merchandising, and promotional initiatives according to brand standards.
• Managing budgets, supplies, and inventory to meet financial goals.
• Recruiting, hiring, and retaining top talent, creating schedules based on business needs and store traffic.
• Leading by example, coaching your team toward sales and service excellence.
• Providing clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensuring compliance with company policies and maintaining accurate associate files and records.

Qualifications

• 5+ years of retail experience. Supervising experience preferred.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.