General Manager - Optical
Job Description
Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
Partner with the Doctor to ensure every patient receives the highest level of care.
Conduct store audits and uphold quality, merchandising, and service standards.
Maintain open communication with the District Manager and provide accurate reporting.
Ensure the store and facility meet all corporate and safety standards.
Additional Responsibilities
Execute marketing, merchandising, and promotional initiatives according to brand standards.
Manage budgets, supplies, and inventory to meet financial goals.
Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
Lead by example — coaching your team toward sales and service excellence.
Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
Ensure compliance with company policies and maintain accurate associate files and records.
Qualifications
- 5+ years of retail experience.
- Supervising experience preferred.
- Knowledge of the optical industry is preferred.
- Bachelor’s degree or equivalent experience preferred.
- Proven ability to lead, coach, and build strong associate relationships.
- Strong communication, organization, and problem-solving skills.
- Passion for providing exceptional customer service and driving sales.
- Solid understanding of store operations and business performance.
- Optical license required in applicable states.
Additional Information
We reward hard work with competitive pay, bonus opportunities, and a benefits package to support you and your family now and in the future.
- Health & Dental Insurance
- 401k retirement savings with company match and stock purchase plan
- Flex Spending Account
- Generous Paid Time Off & Company Holidays
- Parental leave
- Life Insurance
- College scholarship program
Our Benefits Include:
- Training programs
- Educational Courses
- Emphasis on internal promotions and career advancement so you have opportunities to grow with us long-term.