General Manager - New Luxury Retail Store

About the role

A growing luxury Western lifestyle retailer is seeking a driven General Manager to launch and lead its new Lubbock store. This position offers the opportunity to establish a new location, build its customer base and create a talented, service-oriented retail team. The successful candidate will combine hands-on retail leadership with strong commercial judgment, an ownership mindset and a genuine appreciation for craftsmanship and the Western lifestyle.

Responsibilities

• Establish and lead the new Lubbock store and its daily operations.
• Recruit, train, coach and retain a high-performing sales and support team.
• Take responsibility for sales, profitability, payroll, inventory and operational standards.
• Deliver a welcoming, personalized and elevated customer experience.
• Build a loyal customer base through clienteling, referrals and community engagement.
• Establish sales expectations and monitor key store and individual performance indicators.
• Use sales reporting and trends to identify opportunities and improve results.
• Maintain excellent merchandising, presentation, cleanliness and product-care standards.
• Develop meaningful relationships and partnerships within the Lubbock community.
• Create a culture of teamwork, accountability and consistent communication.

Requirements

• Demonstrated retail management experience, preferably within luxury, premium or specialty retail.
• Proven success leading, coaching and developing sales teams.
• Strong understanding of retail sales, payroll, inventory and store operations.
• Experience building customer relationships and driving repeat business.
• Entrepreneurial mindset with personal ownership of results.
• Strong communication, organization and decision-making ability.
• Ability to lead visibly from the sales floor and respond quickly to business needs.
• Ability to work fully on-site, including evenings, weekends, holidays and peak periods.
• Appreciation of Western fashion, craftsmanship or lifestyle products.
• Direct Western retail experience is preferred.

Benefits

• Base salary of $85,000–$110,000, depending on experience.
• Relocation assistance available.
• Approximately 80% of employee healthcare coverage paid by the employer.
• 10 days of annual paid time off, with potential flexibility.
• Opportunity to establish and lead a new retail location.
• Career advancement into district or regional management.