General Manager, Media

Position Overview

The General Manager, Media will lead a healthy, growing broadcast and media business, focusing on revenue growth, pipeline health, and margin performance for broadcast and media customers. This role combines strategic ownership of the media segment with hands-on selling, solution development, and team leadership.

Key Responsibilities

• Own the Media segment for North America, including revenue growth, pipeline health, and margin performance for broadcast and media customers

• Act as a player-coach: carry a team quota while leading, mentoring, and developing a small team focused on broadcast and media production environments

• Refined and execute a segment-specific sales strategy that protects and grows our existing media base while expanding into new accounts, applications, and partnerships

• Lead by example in the field by participating in customer meetings, joint sales calls, product demos, proof-of-concepts, and key industry events and tradeshows

• Build and maintain executive-level relationships with end users, systems integrators, consultants, and channel partners that influence media display and visualization projects

• Partner with Marketing to define and execute campaigns, content, case studies, and events that strengthen our brand in the media market and generate qualified pipeline

• Collaborate with Applications Engineering and Product Management to shape solutions, proposals, and roadmaps that meet the technical and workflow needs of broadcast and media customers

• Provide market intelligence and competitive insights from the media space to inform pricing, positioning, and long-term strategy

• Maintain accurate forecasts, pipeline visibility, and account plans in the CRM, and report regularly on performance and key initiatives to senior leadership

• Foster a culture of speed, agility, collaboration, and accountability within the team, modeling the behaviors required to win in a fast-moving media marketplace

• Perform other related duties and projects as assigned by management

Requirements

• Bachelor's degree in Business, Marketing, Engineering, or related field; equivalent experience in lieu of a degree will be considered

• 7+ years of technology sales experience, including at least 3-5 years selling into broadcast, media, live production, or similar visual technology environments; experience with LED/LCD displays and visualization systems strongly preferred

• Demonstrated success as both an individual contributor and a sales leader (player-coach), with a proven track record of meeting or exceeding quota while managing and developing a team

• Strong technical aptitude with display, video, and AV systems and the ability to translate complex solutions into clear business value for customers

• Excellent interpersonal, communication, and presentation skills, including the ability to engage credibly from technical stakeholders to executive decision-makers

• High energy, sense of urgency, and demonstrated ability to deliver results in a fast-paced, dynamic environment

• Proficiency with Microsoft Office and modern CRM tools (e.g., Salesforce, D365), plus comfort with contemporary collaboration tools (Teams, etc.)

• Strong organizational and time-management skills, with the ability to prioritize across personal selling activity, team leadership, and strategic initiatives

• Able and willing to travel up to 50% throughout North America

• Must have a valid driver's license