General Manager - Las Vegas

Core Responsibilities

• Act as a trusted advisor and communicator to the CEO, consistently delivering clear insights on the company's operational and financial health.
• Lead decision-making with a strong connection to Choura’s vision, mission, and values.
• Deeply understand and manage company financials—including budgeting, forecasting, and margin performance—to achieve monthly, quarterly, and annual goals.
• Become a sales force in a new market utilizing Choura’s established marketing team
• Uphold a principled decision-making process that prioritizes long-term success and organizational integrity.

Essential Duties

• Maintain balance and alignment between expanding sales and monitoring capacity.
• Create and refine forecasting tools that emphasize high-margin opportunities.
• Develop and enforce consistent pricing strategy that makes sense for the region
• Closely monitor cost of goods sold (COGS) and revenue to maintain healthy profit margins.
• Drive growth strategies focused on key accounts and multi-year partnerships.
• Build and sustain strong relationships with key customers through regular communication.
• Partner with the Director of Operations to recruit and retain high-performing field and warehouse crew members in the Vegas market
• Ensure revenue targets are set and met each month
• Serve as a brand ambassador in both professional and personal settings, representing Choura with professionalism and authenticity.

Qualifications & Experience

• 10+ years of relevant leadership experience.
• Visionary leadership with the ability to inspire and mobilize teams.
• Commitment to solutions-oriented thinking and decisive action.
• Prominent experience in building and leading successful event or operations teams.
• Strong interpersonal skills and a collaborative mindset.
• Professional appearance and demeanor.
• Unwavering ethical standards and integrity.