General Manager, International

Job Overview

We are seeking a highly motivated GM, International. This role is a full time, exempt position that is reporting into the Co-CEOs. The General Manager, International will lead global expansion and operational excellence for the company’s consumer packaged goods portfolio.

Responsibilities

• Create further global growth strategy plans for portfolio of in house sports nutrition and wellness brands, to further build on the existing business across all regions – EMEA, APAC, LATAM, etc.
• Evaluate and prioritize new market entry opportunities based on category trends, consumer insights, channel dynamics, and competitive landscape.
• In partnership with the Chief Growth Officer and the marketing team, further define international brand positioning, portfolio strategies, and category expansion plans.
• Manage end-to-end international P&Ls, ensuring profitable growth, pricing strategy effectiveness, and disciplined investment decisions.
• Oversee sales forecasts, trade spend, promotional calendars, and demand planning to optimize performance across retail, e-commerce, and distributor channels.
• Drive excellence in revenue management, market share growth, and profitability improvement.
• Optimize route-to-market models, including UK entity, licensed and in house distributors, wholesalers, retailers, and direct-to-consumer channels.
• Establish distributor scorecards, performance metrics, and annual operating plans.
• Negotiate high-value international distribution agreements, retail placements, and strategic partnerships.
• Partner with Supply Chain to ensure global inventory continuity, efficient logistics, and demand-supply alignment.
• Lead efforts to localize product formulations, packaging, and labeling to meet country-specific regulations and consumer preferences.
• Ensure compliance with global standards including food safety, import/export regulations and product registrations, and environmental requirements.
• Collaborate with Marketing to localize consumer communication, insights, and shopper activation programs for each market.
• Guide product innovation tailored to international consumer needs and regional trends.
• Oversee in-market brand performance, ensuring alignment with global brand equity and strategy.
• Lead and develop diverse, high-performing regional teams across sales, operations, and finance.
• Foster a culture of accountability, agility, collaboration, and results across international markets.
• Partner closely with HR, Finance, Legal, R&D, Supply Chain, and Marketing to support global initiatives.

Requirements

• Bachelor’s degree required; MBA preferred.
• 10–15+ years of progressive leadership experience in international business within a CPG company (food, beverage, beauty, personal care, household care, etc.).
• Experience within vitamins, minerals, and supplements, preferred.
• Proven track record managing global operations, retail partnerships, and complex multi-market P&Ls.
• Experience working with distributors, retailers, and emerging markets strongly preferred.

Skills & Competencies

• Strong commercial acumen, with expertise in pricing, trade management, and retail channel strategy.
• Deep understanding of global supply chain and regulatory requirements specific to CPG.
• Excellent cross-cultural leadership, communication, and negotiation skills.
• Ability to thrive in matrixed environments and lead teams across borders.
• Consumer-centric mindset and strong analytical capabilities.

Schedule Options

Hybrid Work Schedule for individuals that reside within 40-mile radius to New Brunswick, NJ with 4 days onsite/1 day remote

Pay Range

$250,000 - $275,000 per year