General Manager - Hospitality & Business Operator
About Sauna House
At Sauna House, we've reimagined the ancient traditions of the thermal cycle for the modern world. We create intentional experiences that promote recovery, relaxation, and well-being through heat, cold, rest, and therapeutic massage — welcoming everyone from seasoned practitioners to those just beginning their wellness journey. We believe exceptional guest experiences begin with exceptional people, which is why we invest in our team through coaching, collaboration, and real opportunities for growth.
Mission — To improve the mental and physical well-being of the world, one guest at a time.
Values — Be Real, Create Magic, Be Present, Embrace Adventure, Face Forward
Position Summary
The General Manager is the leader of a Sauna House location who builds and supports high-performing teams, accountable for delivering an exceptional guest experience while driving top-line revenue, and operating a safe, profitable, and well-maintained business. The General Manager serves as the face of Sauna House within the local community and is responsible for creating a hospitality-first culture where guests love to visit, employees love to work, and the business consistently performs. The General Manager leads through ownership, accountability, coaching, and operational excellence.
Key Areas Of Responsibility
Leadership & Team Development
- Lead, coach, and develop a high-performing team focused on exceptional hospitality.
- Recruit, interview, hire, onboard, and retain great team members.
- Own scheduling, performance reviews, and HR matters with fairness and consistency.
- Act as chief culture officer, driving team alignment with Sauna House mission and values.
Guest Experience
- Ensure every guest receives an exceptional, personalized hospitality experience.
- Practice servant leadership — step into any role, including the floor, to protect the guest experience during high demand.
- Monitor guest feedback and online reviews, coach the team on hospitality behaviors.
Operational Stewardship
- Maintain a safe, “opening day” clean and well-maintained facility at all times.
- Oversee preventative maintenance, vendors, and inventory management.
- Ensure operational standards, safety, and company policies are consistently followed.
Business Performance & Financial Management
- Own the location's P&L — driving top-line revenue while managing labor and controllable expenses.
- Monitor KPIs daily, forecast staffing needs, and lead weekly financial reviews with the owners.
- Drive membership acquisition and retention through operational excellence and community engagement.
Franchise & Corporate Partnership
- Serve as the primary liaison between your location, franchisees, and corporate leadership.
- Collaborate with peers, execute company initiatives, and champion new programs.
Community Engagement & Brand Development
- Build relationships with local businesses and community partners.
- Lead local marketing and outreach efforts that drive brand awareness and guest traffic.
- Coordinate events in the bathhouse with local partners.
What We're Looking For
- 3+ years of leadership experience in hospitality, retail, fitness, wellness, restaurant, or another customer-focused environment.
- Demonstrated success leading, coaching, and developing teams.
- Experience managing financial performance and operating metrics.
- Ownership mindset with a hospitality-first mentality — humble, adaptable, and confident.
- Strong emotional intelligence, communication skills, and sound business judgment.
- Proven ability to solve problems, make timely decisions, and lead through change.
How Success Is Measured
The General Manager is accountable for two primary outcomes: Top-Line Revenue and Guest Experience — supported by metrics including membership growth and retention, labor cost %, employee retention, guest satisfaction and online reviews, and facility audit scores.
Physical Requirements
- Ability to stand and walk for extended periods.
- Ability to lift up to 40 pounds.
- Ability to work in hot and cold environments associated with the Sauna House experience.
Position Details
Title: General Manager
Location: In-Person Greenville, SC
Reports To: Owner
Department: Operations
FLSA Status: Exempt
Employment Type: Full-time
Schedule: 40+ hours per week, including evenings, weekends, and holidays as business needs require
Compensation & Benefits
Pay: $55,000-$70,000 per year plus performance bonus
- Bonus Potential: Eligible for performance-based bonuses
- 3 weeks Paid Time Off
- Paid Sick Days
- Free Bathhouse Visits and massage discounts
- Discounts on Sauna House products
- Reimbursements for visiting bathhouses around the world!
- Health Care Stipend