General Manager - Hospitality & Business Operator

About Sauna House

At Sauna House, we've reimagined the ancient traditions of the thermal cycle for the modern world. We create intentional experiences that promote recovery, relaxation, and well-being through heat, cold, rest, and therapeutic massage — welcoming everyone from seasoned practitioners to those just beginning their wellness journey. We believe exceptional guest experiences begin with exceptional people, which is why we invest in our team through coaching, collaboration, and real opportunities for growth.

Mission — To improve the mental and physical well-being of the world, one guest at a time.

Values — Belonging, Joy, Honesty, Stewardship, Presence

Position Summary

The General Manager leads a Sauna House location — building a high-performing team, delivering an exceptional guest experience, and driving a safe, profitable, well-maintained business. You'll serve as the face of Sauna House in your local community, leading through ownership, accountability, coaching, and operational excellence.

Key Responsibilities

• Leadership & Team Development
  • Build, hire, coach, and develop a high-performing team — setting every member up to deliver top-tier hospitality
  • Own scheduling, performance reviews, and HR matters with fairness and consistency
  • Act as chief culture officer, driving team alignment with Sauna House mission and values
• Guest Experience
  • Ensure every guest receives an exceptional, personalized hospitality experience
  • Practice servant leadership — step into any role, including the floor, to protect the guest experience during high demand
  • Monitor guest feedback and online reviews, coach the team on hospitality behaviors
• Operational Stewardship
  • Maintain a safe, "opening day" clean and well-maintained facility at all times
  • Oversee preventative maintenance, vendors, and inventory management
  • Ensure operational standards, safety, and company policies are consistently followed
• Business Performance & Financial Management
  • Own the location's P&L — driving top-line revenue while managing labor and controllable expenses
  • Monitor KPIs daily, forecast staffing needs, and lead weekly financial reviews with ownership and the franchisor
  • Drive membership acquisition and retention through operational excellence and community engagement
• Franchise & Corporate Partnership
  • Serve as the primary liaison between your location, franchisees, and corporate leadership
  • Collaborate with peers, execute company initiatives, and champion new programs
• Community Engagement & Brand Development
  • Build relationships with local businesses and community partners
  • Lead local marketing and outreach efforts that drive brand awareness and guest traffic

What We're Looking For

• 3+ years of leadership experience in hospitality, retail, fitness, wellness, restaurant, or another customer-focused environment
• Demonstrated success leading, coaching, and developing teams
• Experience managing financial performance and operating metrics
• Ownership mindset with a hospitality-first mentality — humble, adaptable, and confident
• Strong emotional intelligence, communication skills, and sound business judgment
• Proven ability to solve problems, make timely decisions, and lead through change

How Success Is Measured

The General Manager is accountable for two primary outcomes: Top-Line Revenue and Guest Experience — supported by metrics including membership growth and retention, labor cost %, employee retention, guest satisfaction and online reviews, and facility audit scores.

Physical Requirements

• Ability to stand and walk for extended periods; ability to lift up to 40 pounds
• Ability to work in hot and cold environments associated with the Sauna House experience

Position Details

• Reports To: COO / VP of Operations
• Department: Operations
• FLSA Status: Exempt
• Employment Type: Full-time
• Schedule: 40+ hours per week, including evenings, weekends, and holidays as business needs require

Compensation & Benefits

• Pay: Starting at $68,000/year
• Bonus Potential: Eligible for performance-based bonuses
• 3 weeks Paid Time Off
• Paid Sick Days
• Free Bathhouse Visits
• Discounts on Sauna House products
• Reimbursements for visiting bathhouses around the world!