General Manager, Floify

About the role

The General Manager, Floify, will lead Porch Group’s flagship mortgage technology business. Floify is a modern, cloud-based mortgage point-of-sale (POS) platform that helps lenders and brokers streamline the mortgage origination process, delight borrowers, and improve operational efficiency.

Responsibilities

• Own and execute Floify's growth strategy, defining clear priorities that strengthen market leadership in mortgage technology and align with Porch Group's broader mission of supporting the homebuyer journey.
• Drive revenue, profitability, and expense targets with a focus on healthy unit economics and scalable, sustainable growth.
• Set the product vision and roadmap, staying ahead of market shifts and competitive dynamics.
• Develop a deep understanding of the lending ecosystem — loan officers, brokers, and lenders — to ensure strong product-market fit and drive adoption.
• Champion a customer-centric culture, delivering intuitive solutions that meaningfully improve borrower experiences and lender efficiency.
• Partner with marketing, sales, and customer success to grow accounts, increase ARPA, and reduce churn through targeted retention and expansion.
• Build a culture of accountability and data-driven decision-making. Define and track the KPIs that matter most — including Net Revenue Retention, product adoption, and NPS — and use them to drive continuous improvement.
• Lead and develop a high-performing cross-functional team across product, sales, and operations. Foster collaboration across Porch's portfolio to unlock shared technology, data, and go-to-market capabilities.
• Identify and pursue strategic integrations with LOS providers, CRMs, and other industry platforms to extend Floify's reach and utility.
• Represent Floify at key mortgage technology and housing industry events.

Requirements

• Bachelor’s degree in business, Technology, or a related field; MBA preferred.
• 15+ years of experience in a leadership role within SaaS or fintech, ideally within mortgage, lending, or real estate technology.
• Proven P&L responsibility with a strong track record of driving revenue growth and profitability.
• Deep understanding of the mortgage origination process, digital lending platforms, and customer workflows.
• Strong strategic and analytical skills, with the ability to translate insights into actionable business initiatives.
• Exceptional leadership and team-building skills; capable of scaling an organization in a competitive market.
• Excellent communication and stakeholder management skills, with the ability to influence at all levels.
• Familiarity with integrations, APIs, and data-driven software platforms a plus.

Qualifications

• Experience in SaaS or fintech industry.
• Leadership experience in a fast-paced, high-growth environment.
• Strategic thinking and execution skills.
• Ability to manage multiple projects simultaneously.
• Strong interpersonal and communication skills.

Skills

• Strategic planning and execution.
• Product development and management.
• Customer relationship management.
• Team leadership and development.
• Market analysis and competitive intelligence.

Benefits

At Porch Group, you will be eligible to receive long-term incentive awards, subject to program guidelines and approvals. Additionally, you will be eligible to receive an annual bonus based on individual and company performance, subject to program guidelines and approvals. Our benefits package includes comprehensive coverage for your health, life, and financial wellbeing, including:

• Healthcare plans (Medical, Dental, Vision)
• Critical Illness, Hospital Indemnity, and Accident plans
• Pre-tax savings options (Health Savings Account, Flexible Savings Accounts)
• Company-paid Basic Life and AD&D, Short and Long-Term Disability benefits
• Voluntary Life and AD&D plans
• Traditional and Roth 401(k) plans with a discretionary employer match
• Supportlinc wellbeing program (guided meditation, mental health coaching, confidential resources)
• LifeBalance discounts program
• Flexible paid vacation, company-paid holidays, paid sick time, paid parental leave, identity theft protection, travel assistance, and fitness discounts

Pay

Pay Range: $206,300 - $288,800.00 annually

Schedule

Remote Work