General Manager - Elon University

About the role

Learfield is seeking a motivated and emerging General Manager (GM) to lead one of our Sports Properties and serve as the primary liaison to the university’s Athletics Department.

Responsibilities

• Serve as the primary Learfield point of contact for the university’s Athletics Department and key campus stakeholders.
• Lead all local sponsorship sales efforts, including prospecting, pitching, closing, and renewing integrated marketing partnerships across traditional, digital, social, and experiential platforms.
• Manage the day-to-day execution of the university’s multimedia rights agreement, ensuring alignment with campus goals and brand standards.
• Build strong relationships with sponsors, university leaders, and internal stakeholders to drive engagement and business growth.
• Collaborate with corporate support teams (e.g., marketing, digital, legal, activation) to develop custom solutions and deliver top-tier partner service.
• Maintain property-level business planning, reporting, and forecasting to support operational efficiency and revenue accountability.
• Represent Learfield in campus meetings, events, and community functions to strengthen partnership presence.
• May oversee part-time staff in support of sales and event execution.

Qualifications

• 4+ years of experience in sponsorship sales, sports marketing, or other relevant B2B selling environments.
• Proven ability to sell and renew marketing partnerships with measurable results.
• Strong relationship-building, communication, and presentation skills.
• Ability to work independently while collaborating with internal teams and external partners.
• Highly organized with excellent attention to detail and follow-through.
• Strong business acumen and problem-solving skills.
• High level of professionalism, integrity, and drive for success.

Benefits

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability.

Equal Opportunity Employer

We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.