General Manager - Davidson College

About the role

Learfield is seeking a motivated and emerging General Manager (GM) to lead one of our Sports Properties and serve as the primary liaison to the university’s Athletics Department.

Responsibilities

• Serve as the primary Learfield point of contact for the university’s Athletics Department and key campus stakeholders.
• Lead all local sponsorship sales efforts, including prospecting, pitching, closing, and renewing integrated marketing partnerships across traditional, digital, social, and experiential platforms.
• Manage the day-to-day execution of the university’s multimedia rights agreement, ensuring alignment with campus goals and brand standards.
• Build strong relationships with sponsors, university leaders, and internal stakeholders to drive engagement and business growth.
• Collaborate with corporate support teams (e.g., marketing, digital, legal, activation) to develop custom solutions and deliver top-tier partner service.
• Maintain property-level business planning, reporting, and forecasting to support operational efficiency and revenue accountability.
• Represent Learfield in campus meetings, events, and community functions to strengthen partnership presence.
• May oversee part-time staff in support of sales and event execution.

Qualifications

• 4+ years of experience in sponsorship sales, sports marketing, or other relevant B2B selling environments.
• Proven ability to sell and renew marketing partnerships with measurable results.
• Strong relationship-building, communication, and presentation skills.
• Ability to work independently while collaborating with internal teams and external partners.
• Highly organized with excellent attention to detail and follow-through.
• Strong business acumen and problem-solving skills.
• High level of professionalism, integrity, and drive for success.

Benefits

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Pay

TBD

Schedule

TBD

Skills

None listed

Equal Opportunity Employer

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.