General Manager - Boutique Fitness

MAX Fitness & Wellness is a supportive community focused on helping people look and feel their best through expert-led fitness, simple nutrition guidance, and accountability. Our proven system has transformed thousands of lives, and our Berkeley location is looking for a strong leader to help drive results, culture, and growth.

About the role

The General Manager is responsible for the overall performance of the location, including sales, team leadership, member experience, and day-to-day operations. This role is ideal for a motivated leader who thrives in a fast-paced environment, enjoys coaching and developing others, and is driven by both people and performance. You will serve as the face of the business: leading the team, supporting members, and ensuring the center consistently delivers an exceptional experience.

Responsibilities

• Leadership & Team Management
  • Lead, coach, and develop a high-performing team of instructors and front desk staff
  • Set clear expectations and hold the team accountable to performance and service standards
  • Manage hiring, onboarding, scheduling, and ongoing training
  • Foster a positive, energetic, and professional culture
• Sales & Growth
  • Drive membership sales and enrollment into programs and challenges
  • Lead by example in consultations, follow-ups, and conversions
  • Execute local marketing initiatives and community outreach
  • Track KPIs and sales performance, adjusting strategies as needed
• Operations & Member Experience
  • Oversee daily operations to ensure smooth, efficient center performance
  • Deliver an exceptional member experience from first visit through long-term retention
  • Handle member concerns with professionalism and care
  • Ensure facility cleanliness, organization, and brand standards are upheld
• Administrative & Reporting
  • Manage basic reporting, payroll oversight, and scheduling
  • Maintain systems and processes to support consistent results
  • Communicate effectively with ownership and corporate support teams

Requirements

• 2+ years of leadership or management experience (fitness, retail, hospitality, or sales preferred)
• Strong sales background with a proven ability to drive revenue
• Excellent communication, organizational, and interpersonal skills
• High energy, positive attitude, and solution-oriented mindset
• Comfortable leading from the front and being hands-on daily
• Passion for health, fitness, and helping others succeed

Pay

• $50,000 - $52,000 annual base salary
• Bonus and commission incentives available after 90 days of employment

Benefits

• Competitive salary with performance-based incentives
• Opportunity to grow within a nationally recognized fitness brand
• Supportive leadership and proven systems
• Meaningful work that makes a real impact on people’s lives