General Manager
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections that have real specific content. Must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info. Remove boilerplate like EEO, etc. Must not include sections with filler like "commensurate with experience". Must include Pay and Schedule if present. Benefits if present.
Let's parse the posting:
- Location: 725 Jake Alexander Blvd South, Salisbury, NC (training may take place in Concord, NC)
- Pay: $54,000 - $75,000 + 5% bonus opportunity annually
- Position Type: Full-time | Salaried | Benefits Eligible
- Job Purpose and Function: description.
- How You’ll Make an Impact: bullet list (Team Leadership, Operational Excellence, Financial Performance, Inventory and Retail Management, Foodservice Leadership, Innovation and Improvement, Compliance and Quality). These are responsibilities.
- What We’re Looking For: Qualifications and Experience: list.
- Ideal Candidates Will Also Have: additional qualifications.
- What Sets You Up for Success: list of competencies (Leading and supervising, Delivering results..., Working with people, Adapting..., Deciding..., Persuading...). These could be Skills.
- Schedule, Training, & Travel: schedule flexibility, nights, weekends, holidays, travel may be required, training location.
- Why You Should Join Dash In: description (maybe about company). Could be About the role? Actually "About the role" could be Job Purpose and Function. We'll treat that as About the role.
- Benefits and Perks: list of benefits.
- Equal Opportunity Employer: boilerplate to remove.
Thus sections:
- About the role (Job Purpose and Function)
- Responsibilities (How You’ll Make an Impact bullet list)
- Requirements (Qualifications and Experience + Ideal Candidates Will Also Have? Could combine into Requirements)
- Skills (What Sets You Up for Success)
- Benefits (Benefits and Perks)
- Pay (Pay line)
- Schedule (Schedule, Training, & Travel) maybe include training and travel.
We must not create sections with filler. All have content.
We need to use for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We must not include markdown fences. Just raw HTML.
Let's craft.
First, maybe a short
for location and position type? The instruction: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. So location and position type could be a short paragraph.
We'll include a
with location and position type.
Then sections.
Let's extract content precisely.
About the role: "Join Dash In and lead a high-performing store team focused on exceptional guest experiences, operational excellence, and strong financial results. Dash In is part of the Wills Group, a family-owned company that has been in business since 1926 and is celebrating 100 years of serving customers and communities.As General Manager, you will oversee all aspects of store operations, including team development, foodservice, inventory, merchandising, financial performance, safety, and brand standards. You will manage the store P&L, drive sales and profitability, and create a culture of accountability, service, and continuous improvement."
We'll put that in
.
Responsibilities: bullet list from "How You’ll Make an Impact". Items:
- Team Leadership: Recruit, train, coach, and lead a high-performing team that consistently delivers an exceptional guest experience.
- Operational Excellence: Lead daily store operations while maintaining Dash In brand standards across service, cleanliness, merchandising, safety, and foodservice.
- Financial Performance: Manage the P&L and drive results across sales, margins, labor, inventory, and controllable expenses.
- Inventory and Retail Management: Manage ordering, inventory levels, merchandising, product placement, and loss prevention to maximize sales and profitability.
- Foodservice Leadership: Oversee foodservice operations, food safety, product quality, and execution while supporting strong food margins.
- Innovation and Improvement: Support new concepts, programs, processes, and foodservice innovations in a fast-paced, high-volume environment.
- Compliance and Quality: Maintain strong performance across food safety, guest experience, age verification, cash, and operational audits and inspections.
We'll make
- each.
Requirements: combine "Qualifications and Experience" and "Ideal Candidates Will Also Have". Let's list:
Qualifications and Experience:
- High school diploma or equivalent (GED) required; associate or bachelor’s degree in business or a related field preferred.
- 5+ years of leadership experience in a fast-paced, guest-focused environment such as retail, foodservice, hospitality, or convenience retail.
- 3+ years of experience leading a high-performing convenience store location preferred.
- ServSafe Certification.
- Proficiency with Microsoft Office 365 products.
- Ability to perform the essential functions of the position with or without reasonable accommodation.
Ideal Candidates Will Also Have:
- Experience with multi-unit management,
- a strong track record of customer service and operational results,
- demonstrated success in convenience retail, hospitality, foodservice, or other high-volume guest-focused environments.
We'll combine into a single list.
Skills: "What Sets You Up for Success" list:
- Leading and supervising
- Delivering results and meeting customer expectations
- Working with people
- Adapting and responding to change
- Deciding and initiating action
- Persuading and influencing
We'll put as
- .
Benefits: list from Benefits and Perks.
We need to capture all benefits:
Benefits for All Employees:
- Financial Well-being – Employer 401(k) with employer-matched contribution up to 7% and financial planning assistance.
- Career Growth – Advancement and professional development opportunities.
- Employee Discounts – Discounts on coffee, fountain beverages, fresh food, and car washes.
Additional Benefits for Full-Time Employees:
- Paid Time Off – Vacation starting at 2 weeks, sick and personal leave, paid holidays, and an annual floating holiday.
- Paid Community Engagement – 2 paid community service days each year.
- Paid parental leave for new parents.
- Education and Development – Up to 100% tuition reimbursement, development programs, and certificate program assistance.
- Healthcare – Affordable medical, dental, and vision plans with a health savings account option.
- Insurance – Pet insurance, basic life insurance, and short- and long-term disability coverage.
We'll make a single list maybe with subheadings? But we only have
- . Could keep as flat list.
Pay: "$54,000 - $75,000 + 5% bonus opportunity annually". We'll put in
under Pay heading.
Schedule: from "Schedule, Training, & Travel": "This role supports a 24/7 retail operation and requires schedule flexibility, including nights, weekends, and holidays based on business needs. The General Manager will remain accessible by business phone to support real-time store and team needs. Travel may be required to headquarters, other stores, retail markets, and training locations, including locations in Virginia, Maryland, and Delaware. Initial training may take place outside of the assigned store location; accommodations will be provided as needed."
We'll put in
under Schedule heading.
We should not include "Why You Should Join Dash In" as separate section? Could be part of About the role? But we already have About the role. Could add a separate section "About Dash In" but not in allowed headings list. The allowed headings are About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should not create extra headings. The "Why You Should Join Dash In" is promotional; maybe we can incorporate into About the role? But we already have About the role content. Could add a paragraph after About the role? Might be considered extra but not a heading. The instruction: "Prefer a few substantive sections over many thin ones." So we could keep About the role as is, maybe add a short paragraph about company within About the role? But we already have some company info. The "Why You Should Join Dash In" includes additional info about being Great Place to Work Certified, Fortune's Best Workplaces in Retail, etc. That's substantive. We could add another section maybe "About the company" but not allowed. Could we treat it as part of About the role? It's about the company, not role. But we could still put it under About the role heading as extra paragraph. That would be okay: we keep only one About the role heading, with multiple paragraphs inside.
Thus About the role section will have maybe two
paragraphs: first about role purpose, second about why join.
We must not repeat job title as heading. Good.
Now produce HTML.
Structure:
Location: 725 Jake Alexander Blvd South, Salisbury, NC (training may take place in Concord, NC). Position Type: Full-time | Salaried | Benefits Eligible.
About the role
Join Dash In and lead a high-performing store team focused on exceptional guest experiences, operational excellence, and strong financial results. Dash In is part of the Wills Group, a family-owned company that has been in business since 1926 and is celebrating 100 years of serving customers and communities. As General Manager, you will oversee all aspects of store operations, including team development, foodservice, inventory, merchandising, financial performance, safety, and brand standards. You will manage the store P&L, drive sales and profitability, and create a culture of accountability, service, and continuous improvement.
Dash In is more than a convenience store. We combine freshly prepared food, fuel, retail, and exceptional service to create a modern and welcoming experience for our guests. As part of the Wills Group family of companies, Dash In is backed by an organization that has been serving customers and communities since 1926. In 2026, Wills Group celebrates 100 years in business, built on a long-standing commitment to innovation, responsible leadership, community involvement, and creating opportunities for employees to learn, grow, and lead. We are proud to be Great Place to Work Certified™ and recognized as one of Fortune’s Best Workplaces in Retail™. If you are an experienced retail or hospitality leader looking to build a team, own the performance of your business, and grow your career with an established organization, this is an opportunity to make an impact with Dash In in Charlotte.
Responsibilities
- Team Leadership: Recruit, train, coach, and lead a high-performing team that consistently delivers an exceptional guest experience.
- Operational Excellence: Lead daily store operations while maintaining Dash In brand standards across service, cleanliness, merchandising, safety, and foodservice.
- Financial Performance: Manage the P&L and drive results across sales, margins, labor, inventory, and controllable expenses.
- Inventory and Retail Management: Manage ordering, inventory levels, merchandising, product placement, and loss prevention to maximize sales and profitability.
- Foodservice Leadership: Oversee foodservice operations, food safety, product quality, and execution while supporting strong food margins.
- Innovation and Improvement: Support new concepts, programs, processes, and foodservice innovations in a fast-paced, high-volume environment.
- Compliance and Quality: Maintain strong performance across food safety, guest experience, age verification, cash, and operational audits and inspections.
Requirements
- High school diploma or equivalent (GED) required; associate or bachelor’s degree in business or a related field preferred.
- 5+ years of leadership experience in a fast-paced, guest-focused environment such as retail, foodservice, hospitality, or convenience retail.
- 3+ years of experience leading a
- for any list of duties/requirements/benefits. Use
for prose. We must not include markdown fences. Just raw HTML. Let's craft. First, maybe a short
for location and position type? The instruction: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. So location and position type could be a short paragraph. We'll include a
with location and position type. Then sections. Let's extract content precisely. About the role: "Join Dash In and lead a high-performing store team focused on exceptional guest experiences, operational excellence, and strong financial results. Dash In is part of the Wills Group, a family-owned company that has been in business since 1926 and is celebrating 100 years of serving customers and communities.As General Manager, you will oversee all aspects of store operations, including team development, foodservice, inventory, merchandising, financial performance, safety, and brand standards. You will manage the store P&L, drive sales and profitability, and create a culture of accountability, service, and continuous improvement." We'll put that in
. Responsibilities: bullet list from "How You’ll Make an Impact". Items: - Team Leadership: Recruit, train, coach, and lead a high-performing team that consistently delivers an exceptional guest experience. - Operational Excellence: Lead daily store operations while maintaining Dash In brand standards across service, cleanliness, merchandising, safety, and foodservice. - Financial Performance: Manage the P&L and drive results across sales, margins, labor, inventory, and controllable expenses. - Inventory and Retail Management: Manage ordering, inventory levels, merchandising, product placement, and loss prevention to maximize sales and profitability. - Foodservice Leadership: Oversee foodservice operations, food safety, product quality, and execution while supporting strong food margins. - Innovation and Improvement: Support new concepts, programs, processes, and foodservice innovations in a fast-paced, high-volume environment. - Compliance and Quality: Maintain strong performance across food safety, guest experience, age verification, cash, and operational audits and inspections. We'll make
- each.
Requirements: combine "Qualifications and Experience" and "Ideal Candidates Will Also Have". Let's list:
Qualifications and Experience:
- High school diploma or equivalent (GED) required; associate or bachelor’s degree in business or a related field preferred.
- 5+ years of leadership experience in a fast-paced, guest-focused environment such as retail, foodservice, hospitality, or convenience retail.
- 3+ years of experience leading a high-performing convenience store location preferred.
- ServSafe Certification.
- Proficiency with Microsoft Office 365 products.
- Ability to perform the essential functions of the position with or without reasonable accommodation.
Ideal Candidates Will Also Have:
- Experience with multi-unit management,
- a strong track record of customer service and operational results,
- demonstrated success in convenience retail, hospitality, foodservice, or other high-volume guest-focused environments.
We'll combine into a single list.
Skills: "What Sets You Up for Success" list:
- Leading and supervising
- Delivering results and meeting customer expectations
- Working with people
- Adapting and responding to change
- Deciding and initiating action
- Persuading and influencing
We'll put as
- .
Benefits: list from Benefits and Perks.
We need to capture all benefits:
Benefits for All Employees:
- Financial Well-being – Employer 401(k) with employer-matched contribution up to 7% and financial planning assistance.
- Career Growth – Advancement and professional development opportunities.
- Employee Discounts – Discounts on coffee, fountain beverages, fresh food, and car washes.
Additional Benefits for Full-Time Employees:
- Paid Time Off – Vacation starting at 2 weeks, sick and personal leave, paid holidays, and an annual floating holiday.
- Paid Community Engagement – 2 paid community service days each year.
- Paid parental leave for new parents.
- Education and Development – Up to 100% tuition reimbursement, development programs, and certificate program assistance.
- Healthcare – Affordable medical, dental, and vision plans with a health savings account option.
- Insurance – Pet insurance, basic life insurance, and short- and long-term disability coverage.
We'll make a single list maybe with subheadings? But we only have
- . Could keep as flat list.
Pay: "$54,000 - $75,000 + 5% bonus opportunity annually". We'll put in
under Pay heading. Schedule: from "Schedule, Training, & Travel": "This role supports a 24/7 retail operation and requires schedule flexibility, including nights, weekends, and holidays based on business needs. The General Manager will remain accessible by business phone to support real-time store and team needs. Travel may be required to headquarters, other stores, retail markets, and training locations, including locations in Virginia, Maryland, and Delaware. Initial training may take place outside of the assigned store location; accommodations will be provided as needed." We'll put in
under Schedule heading. We should not include "Why You Should Join Dash In" as separate section? Could be part of About the role? But we already have About the role. Could add a separate section "About Dash In" but not in allowed headings list. The allowed headings are About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should not create extra headings. The "Why You Should Join Dash In" is promotional; maybe we can incorporate into About the role? But we already have About the role content. Could add a paragraph after About the role? Might be considered extra but not a heading. The instruction: "Prefer a few substantive sections over many thin ones." So we could keep About the role as is, maybe add a short paragraph about company within About the role? But we already have some company info. The "Why You Should Join Dash In" includes additional info about being Great Place to Work Certified, Fortune's Best Workplaces in Retail, etc. That's substantive. We could add another section maybe "About the company" but not allowed. Could we treat it as part of About the role? It's about the company, not role. But we could still put it under About the role heading as extra paragraph. That would be okay: we keep only one About the role heading, with multiple paragraphs inside. Thus About the role section will have maybe two
paragraphs: first about role purpose, second about why join. We must not repeat job title as heading. Good. Now produce HTML. Structure:
Location: 725 Jake Alexander Blvd South, Salisbury, NC (training may take place in Concord, NC). Position Type: Full-time | Salaried | Benefits Eligible.
About the role
Join Dash In and lead a high-performing store team focused on exceptional guest experiences, operational excellence, and strong financial results. Dash In is part of the Wills Group, a family-owned company that has been in business since 1926 and is celebrating 100 years of serving customers and communities. As General Manager, you will oversee all aspects of store operations, including team development, foodservice, inventory, merchandising, financial performance, safety, and brand standards. You will manage the store P&L, drive sales and profitability, and create a culture of accountability, service, and continuous improvement.
Dash In is more than a convenience store. We combine freshly prepared food, fuel, retail, and exceptional service to create a modern and welcoming experience for our guests. As part of the Wills Group family of companies, Dash In is backed by an organization that has been serving customers and communities since 1926. In 2026, Wills Group celebrates 100 years in business, built on a long-standing commitment to innovation, responsible leadership, community involvement, and creating opportunities for employees to learn, grow, and lead. We are proud to be Great Place to Work Certified™ and recognized as one of Fortune’s Best Workplaces in Retail™. If you are an experienced retail or hospitality leader looking to build a team, own the performance of your business, and grow your career with an established organization, this is an opportunity to make an impact with Dash In in Charlotte.
Responsibilities
- Team Leadership: Recruit, train, coach, and lead a high-performing team that consistently delivers an exceptional guest experience.
- Operational Excellence: Lead daily store operations while maintaining Dash In brand standards across service, cleanliness, merchandising, safety, and foodservice.
- Financial Performance: Manage the P&L and drive results across sales, margins, labor, inventory, and controllable expenses.
- Inventory and Retail Management: Manage ordering, inventory levels, merchandising, product placement, and loss prevention to maximize sales and profitability.
- Foodservice Leadership: Oversee foodservice operations, food safety, product quality, and execution while supporting strong food margins.
- Innovation and Improvement: Support new concepts, programs, processes, and foodservice innovations in a fast-paced, high-volume environment.
- Compliance and Quality: Maintain strong performance across food safety, guest experience, age verification, cash, and operational audits and inspections.
Requirements
- High school diploma or equivalent (GED) required; associate or bachelor’s degree in business or a related field preferred.
- 5+ years of leadership experience in a fast-paced, guest-focused environment such as retail, foodservice, hospitality, or convenience retail.
- 3+ years of experience leading a
- . Could keep as flat list.
Pay: "$54,000 - $75,000 + 5% bonus opportunity annually". We'll put in
- .
Benefits: list from Benefits and Perks.
We need to capture all benefits:
Benefits for All Employees:
- Financial Well-being – Employer 401(k) with employer-matched contribution up to 7% and financial planning assistance.
- Career Growth – Advancement and professional development opportunities.
- Employee Discounts – Discounts on coffee, fountain beverages, fresh food, and car washes.
Additional Benefits for Full-Time Employees:
- Paid Time Off – Vacation starting at 2 weeks, sick and personal leave, paid holidays, and an annual floating holiday.
- Paid Community Engagement – 2 paid community service days each year.
- Paid parental leave for new parents.
- Education and Development – Up to 100% tuition reimbursement, development programs, and certificate program assistance.
- Healthcare – Affordable medical, dental, and vision plans with a health savings account option.
- Insurance – Pet insurance, basic life insurance, and short- and long-term disability coverage.
We'll make a single list maybe with subheadings? But we only have
- each.
Requirements: combine "Qualifications and Experience" and "Ideal Candidates Will Also Have". Let's list:
Qualifications and Experience:
- High school diploma or equivalent (GED) required; associate or bachelor’s degree in business or a related field preferred.
- 5+ years of leadership experience in a fast-paced, guest-focused environment such as retail, foodservice, hospitality, or convenience retail.
- 3+ years of experience leading a high-performing convenience store location preferred.
- ServSafe Certification.
- Proficiency with Microsoft Office 365 products.
- Ability to perform the essential functions of the position with or without reasonable accommodation.
Ideal Candidates Will Also Have:
- Experience with multi-unit management,
- a strong track record of customer service and operational results,
- demonstrated success in convenience retail, hospitality, foodservice, or other high-volume guest-focused environments.
We'll combine into a single list.
Skills: "What Sets You Up for Success" list:
- Leading and supervising
- Delivering results and meeting customer expectations
- Working with people
- Adapting and responding to change
- Deciding and initiating action
- Persuading and influencing
We'll put as