General Manager

Key Responsibilities

• Oversee all day-to-day operations of the beer garden and event spaces, ensuring a seamless, high-quality guest experience
• Lead, coach, and develop a seasonal team, including hiring, training, scheduling, and performance management
• Maintain service, cleanliness, and safety standards, ensuring compliance with all health and regulatory requirements
• Manage inventory, vendor relationships, and cost controls to achieve financial targets
• Monitor financial performance, including P&L, labor, and revenue optimization
• Develop and execute a robust, revenue-driving events calendar including live music, themed activations, private events, and community gatherings
• Oversee all aspects of event execution from concept to post-event analysis to ensure memorable guest experiences
• Collaborate with vendors, entertainers, and partners to deliver high-quality programming and operational excellence
• Manage bookings, event logistics, and on-site coordination for both public and private events
• Lead local marketing strategy across digital, social, and grassroots channels to drive traffic, awareness, and repeat business
• Develop and execute creative campaigns tied to seasonal programming, food & beverage offerings, and special events
• Partner with ownership and creative teams on brand positioning, storytelling, and promotional initiatives
• Analyze marketing performance and adjust strategies to increase guest engagement and revenue
• Serve as an ambassador for Client, actively building relationships with local businesses, farms, ??????ans, and community groups
• Identify and cultivate partnerships that drive community involvement, cross-promotion, and new business opportunities
• Represent the venue at local events and networking opportunities to deepen brand presence and visibility
• Develop initiatives that position the property as a true community hub, fostering strong repeat and referral business

Qualifications

• 5+ years of General Manager or senior leadership experience in hospitality, beer garden, restaurant, or event-driven venue
• Proven success in event programming, marketing strategy, and community engagement
• Strong financial acumen with experience managing budgets and driving profitability
• Hands-on leadership style with the ability to thrive in a fast-paced, seasonal environment
• Exceptional interpersonal and relationship-building skills
• Experience with outdoor, high-volume, or seasonal concepts strongly preferred