General Manager

About the role

The best General Managers think like owners; we encourage creativity in hiring great associates, marketing HoneyBaked, and community outreach. We reward GMs who reach goals and live our Values through a generous bonus program tied to store profitability. Our GMs lead store operations and are responsible for achieving overall performance goals including sales, customer service, product quality, and staff development. Unlike most companies, we provide a multi‑week training program with experienced trainers rather than a sink‑or‑swim approach. We’re hiring you to make decisions, not to make sandwiches, and we give you the tools to do the job.

Responsibilities

• Lead store operations and drive overall performance goals (sales, customer service, product quality, staff development).
• Encourage creativity in hiring great associates, marketing HoneyBaked, and community outreach.
• Implement and live company values through a bonus program tied to store profitability.
• Make strategic decisions for the store (focused on management, not sandwich making).
• Utilize the multi‑week training program to develop the team and yourself.

Requirements

• Current GM experience in a retail or restaurant environment.
• Passion for personal, hands‑on customer service and demonstrated growth in previous