General Manager

Position Summary

The General Manager (GM) leads all aspects of the SPENGA studio operations, driving excellence in sales, member experience, and team performance. Reporting directly to ownership, the GM is responsible for creating a culture of energy, accountability, and community—where staff and members thrive. The GM oversees all areas of business performance including member retention, lead conversion, studio operations, instructor development, and local marketing initiatives. This is a hands-on leadership role requiring a balance of strategic vision and daily operational execution.

Key Responsibilities

• Drive studio growth by meeting and exceeding monthly membership and revenue goals
• Oversee day-to-day operations including scheduling, payroll, inventory, cleanliness, and maintenance
• Lead, train, and coach team members—including instructors and front desk staff—to ensure consistency, professionalism, and a best-in-class member experience
• Manage the sales process from lead generation to closing, with a focus on conversion, follow-up, and retention
• Develop community partnerships and represent SPENGA at local events, building brand awareness and engagement
• Analyze performance metrics, identify trends, and implement action plans to achieve studio goals
• Uphold all SPENGA policies, systems, and standards for excellence in execution
• Step in to teach or assist in sessions as needed to support the member experience

Qualifications

• Proven leadership experience in fitness, wellness, or high-end service industries
• Strong sales acumen and ability to coach others in selling memberships and services
• Excellent communication and interpersonal skills with the ability to motivate and develop a team
• Highly organized and detail-oriented with strong time management skills
• Tech-savvy and comfortable using CRM and POS systems
• Passionate about health, fitness, and helping others achieve their goals
• Energetic, positive, and adaptable personality with a “whatever it takes” attitude

Preferred Experience

• 2+ years of management experience in fitness or retail/service leadership
• Familiarity with boutique fitness models or membership-based businesses
• CPR/AED certified (or willingness to obtain)