General Manager

Are you passionate about making a positive impact on children’s lives? As General Manager you will lead a diverse team, manage 4‑wall swim school operations, increase enrollment sales, ensure profitability, and uphold brand standards while delivering a world‑class customer experience and engaging the local community.

Benefits

• Paid Training
• Daily Pay available
• SafeSplash® Brands Curriculum Certification
• Bonuses Opportunities
• Flexible Hours
• Free Swim Lessons for immediate family of employees
• Career Growth
• Health Insurance
• Paid‑Time Off
• 401(k) plan

Responsibilities

• Operations Management
• Class Scheduling – manage staffing levels and class mix to meet business demand
• Risk Management and Compliance – ensure adherence to local, state, and federal regulations, safety standards, health codes, and employment law
• Facilities – maintain cleanliness, interior/exterior, pool, and pump room to brand standards
• Safety – promote a safety culture and execute quality‑assurance and brand standards
• Financial Acumen & Reporting – use financial data to drive revenue and profitability strategies
• Labor Management – maximize labor utilization and class mix
• Budget Management – monitor expenses while balancing brand standards and financial outcomes
• Cost Control – implement cost‑saving measures without compromising service quality
• Employee Management
  • Hiring & Staffing – recruit, interview, onboard, and plan succession
  • Training & Development – provide initial and ongoing education for staff
  • Retention‑Focused – cultivate an inclusive culture with team building, recognition, and growth opportunities
  • Culture of Performance – coach, give feedback, and support continuous improvement
• Customer Experience
  • Customer Satisfaction – deliver world‑class service and monitor Net Promoter Score (NPS)
  • Customer Retention – execute processes that drive engagement and retention
  • Customer Follow‑Up – handle requests and feedback promptly
  • Customer Reviews – solicit and manage reviews on Google, Yelp, and local landing pages
• Marketing & Community Engagement
  • Local Marketing – develop and implement strategies to promote programs and grow community involvement
  • Social Media Management – create and manage posts to encourage interaction and enrollment
  • Competitive Awareness – conduct analysis, pricing research, and monitor new openings
  • Community Relations – build relationships with local businesses for visibility and cross‑promotion
• Hosted Location Management (Non‑Dedicated Facilities)
  • Relationships – collaborate with hosted partners to ensure smooth operations
  • Compliance – execute master agreements with hosted partners

Requirements

• 2–5 years of management experience leading large teams (30+ employees)
• High school diploma or equivalent required; bachelor’s degree in recreation, sports management, business administration, or related field preferred
• Strong written and verbal communication skills
• Ability to multi‑task in a fast‑paced environment, be agile, and take initiative
• Strong critical‑thinking skills and a proactive approach to problem‑solving
• Physical ability to lift 30 lb and remain on feet for long periods
• CPR, First Aid, and AED certifications required within 30 days of hire (training provided)
• Lifeguard and Certified Pool Operator certifications preferred
• Aquatics management or swim‑instruction experience is a plus
• Full‑time position; reports to the Director of Operations; on‑site work location

Pay

Based on experience, location, and volume impacts.

Schedule

Weekdays, weeknights, and weekends required; 40+ hours per week (typically 40 hours, with seasonal variation).