General Manager

About the Role

As the General Manager, you are the driving force behind your pod’s success, overseeing up to six locations. You serve as the chief strategist, culture creator, and business builder, leading a thriving, expanding fitness community through four powerful pillars:

Responsibilities

• Lead, Manage & Hold Accountable (LMA):
  • Inspire and elevate your entire pod—empowering Assistant General Managers (AGMs), Lead Instructors, and Instructors to reach their full potential.
  • Mentor AGMs closely, holding them accountable to weekly and quarterly grassroots and community touchpoint goals.
  • Maintain a strong, daily leadership presence in studios by cycling schedules with AGMs and covering grassroots events as needed.
  • Partner with HR to recruit, hire, and onboard top-tier talent, cultivating a strong team culture from presale through grand opening and beyond.
• Revenue & Goals:
  • Set, track, and achieve monthly revenue targets for each location.
  • Audit the sales funnel (Leads → Intros → Memberships) and collaborate with marketing to execute localized promotions that close conversion gaps.
  • Lead presale efforts for new studio openings, ensuring founding membership goals are met and staff are fully trained with flawless brand standards.
• Studio Facilities:
  • Take ownership of facility management across all locations, including maintenance, repairs, and vendor relationships.
  • Conduct bi-weekly facility audits to ensure brand consistency, safety, and aesthetic standards.
  • Optimize studio schedules for member reliability and business profitability while enforcing company policies.
• Operational Results:
  • Maintain a vibrant in-studio presence to connect with members and uphold the gold standard for instruction.
  • Evaluate instructor performance to ensure every class delivers an exceptional, high-energy experience.
  • Monitor churn and execute strategic member-save initiatives to foster lifelong loyalty.
  • Handle high-level member escalations with empathy and professionalism, prioritizing the member experience.
• Schedule Consistency:
  • Manage scheduling platforms (Mariana Tek and Net Gym) to ensure seamless class availability and instructor lineup.
  • Teach 6 to 10 dynamic classes weekly to maintain schedule reliability and model top-tier instruction.
  • Design schedules to maximize class options, member satisfaction, and business growth, targeting a 75% class utilization rate across all studios.

Requirements

• 2+ years of fitness (or related) management experience.
• Fitness teaching experience preferred.
• Proficient in fitness software and analytics.
• Passion for fitness, with knowledge of industry trends and best practices.
• Studio-based presence at all managed locations.

Traits & Characteristics

• Leadership and team management: ability to inspire and develop a multi-studio team in a positive work environment.
• Strategic thinking and problem-solving: proactive approach to identifying growth opportunities and addressing challenges.
• Financial acumen: ability to manage budgets, track studio finances, and report on performance, including revenue, churn, and sales strategy.
• Communication and interpersonal skills: builds meaningful connections with clients and staff, fostering community within studios.
• Adaptability and flexibility: open to dynamic on-site arrangements and the evolving needs of a growing business.

Pay

Total On-Target Earnings Package: $97,200 - $117,400

• Base salary: $72,000–$75,000
• Compensation for teaching classes (6-10 per week): $15,000 - $25,000
• Monthly revenue share bonus: $600-$1,200 per month

Benefits

• Health insurance (medical, dental, and vision) with $250 contributed toward premium.
• 401K with 4% matching after completing 1 year of employment.
• 11 PTO days per year and 8 paid holidays.

Locations

Open studios in Potomac/Sumner Place.