General Manager

About the Role

The General Manager acts as the primary owner of the Retail Stores Operational Plan, responsible for ensuring performance objectives are met and achieving business results. Collaborates with the VP of Stores to develop and implement strategies for financial goals, partners with functional heads, creates a positive work environment, fosters teamwork, communicates expectations, and recognizes associate contributions. Accountable for attracting, hiring, training, coaching, evaluating performance, and maintaining succession plans. Oversees day‑to‑day duties such as scheduling, guest experience, visual standards, budget management, and merchandise security while modeling Robbins Brothers policies and values.

Responsibilities

• Guide and develop the Floor Manager and other functional leaders to achieve store objectives.
• Design and assign sales floor coverage to maximize sales opportunities and guest flow.
• Coach sales associates on using Salesforce tools, meeting metric objectives, and enhancing the in‑store experience.
• Attract, evaluate, hire, and retain sales talent; ensure onboarding and education program completion.
• Provide behavior‑specific performance feedback, conduct timely performance evaluations, and hold employees accountable for sales targets and personal improvement.
• Foster a collaborative, team‑oriented culture that encourages mentorship, recognition, and a sense of belonging.
• Maintain product expertise, train associates across product categories, and coach on maximizing gross margin.
• Ensure visual merchandising follows Robbins Brothers guides and best practices, and uphold quality control and security standards.
• Control inventory shrinkage through loss‑prevention policies.
• Monitor budgets, sales, and expenses; analyze financial data to identify opportunities and risks; develop and execute business plans.
• Plan and execute critical business activities within required timeframes, adapting sales approaches to evolving conditions.
• Ensure compliance with opening/closing procedures, store operational guidelines, and timely resolution of maintenance concerns.
• Demonstrate Robbins Brothers values, transparency, fairness, integrity, and responsibility in all interactions.

Qualifications

• 5+ years of management experience (required).
• 5+ years of jewelry retail management experience (preferred).
• 5+ years of customer service experience (preferred).
• 3+ years of high‑end sales experience (preferred).
• 3+ years of CRM software experience (preferred).
• 2+ years of Salesforce experience (preferred).

Job Details

• Job Type: Full‑time Exempt
• Reports To: Vice President of Stores
• Direct Reports: Floor Manager, Office Manager, Master Jeweler, Guest Experience Relations, Sales Associates, and others as assigned

Compensation

Salary with Bonus

Benefits

• 401(k) plan
• Medical, dental, and vision insurance
• Employee discount
• Vacation

Schedule

• Day shift
• Evening shift
• Weekends