General Manager
What You'll Do
As the General Manager for a strategically important co-brand credit card program at Imprint Payments, you will play a pivotal role in building and maintaining strong multi-level relationships with our partner and ensuring the continuous and sustainable growth of the program. This role requires a strategic thinker with a strong background in partnership development, P&L management, and a deep understanding of financial services.
Own and execute overall relationship and marketing strategies for the program, ensuring the program is meeting business objectives and goals for both Imprint and our partners.
Collaborate with the brand's marketing team to create effective promotional campaigns and marketing initiatives to increase cardholder engagement and usage.
Lead annual and quarterly planning, budgeting, and forecasting processes to ensure the successful delivery of program goals.
Analyze market trends and the competitive landscape to identify opportunities for product enhancements and promotions.
Partner internally with the compliance team to ensure that the Credit Card programs adhere to all regulatory and compliance requirements.
Implement risk management strategies to safeguard the program's financial health and minimize potential issues.
Generate regular reports on program performance and provide insights and recommendations to senior management.
Conduct in-depth data analysis to identify trends, customer behaviors, and areas for improvement.
Work closely with cross-functional teams within Imprint Payments, including product, risk, compliance, customer service, and finance, to support the success of the Credit Card program.
Key Responsibilities
Strategic Partnership Management
Cultivate and maintain strong relationships with key stakeholders at our partner brand, including senior executives, marketing teams, and operational leaders.
Collaborate with our partners to develop and execute a strategic vision for the credit card program, aligning with their business objectives.
Program Growth and Performance
Develop and implement strategies to drive the acquisition of new credit card customers while maximizing the value of existing cardholders.
Monitor and analyze program performance, identify growth opportunities, and develop action plans to achieve program goals.
Marketing and Promotion
Collaborate with the brand's marketing team to create effective promotional campaigns and marketing initiatives to increase cardholder engagement and usage.
Lead annual and quarterly planning, budgeting, and forecasting processes to ensure the successful delivery of program goals.
Compliance and Risk Management
Partner internally with the compliance team to ensure that the Credit Card programs adhere to all regulatory and compliance requirements.
Implement risk management strategies to safeguard the program's financial health and minimize potential issues.
Reporting and Analysis
Generate regular reports on program performance and provide insights and recommendations to senior management.
Conduct in-depth data analysis to identify trends, customer behaviors, and areas for improvement.
Cross-functional Collaboration
Work closely with cross-functional teams within Imprint Payments, including product, risk, compliance, customer service, and finance, to support the success of the Credit Card program.