General Manager

About the role

The General Manager is a leadership position responsible for overseeing all aspects of the dispensary’s operations. This role requires strategic thinking, the ability to drive sales performance, leadership, and a comprehensive understanding of the cannabis industry, including compliance with regulations. This role reports to the Market Manager.

Responsibilities

• Team and Leadership
  • Lead staff training and development, hiring, team management, employee reviews, scheduling, and payroll responsibilities.
  • Set and uphold company culture goals and expectations; lead by example in uniform presentation, attitude, and results-driven behavior.
  • Conduct daily/weekly/monthly communication with all team members and use tools such as daily huddles, sales goal trackers, and promotional calendars to set standards of success.
  • Champion company goals: revenue, expense management, product launches, customer service, and operational excellence.
  • Drive employee engagement and accountability across business leadership, facility maintenance, compliance, and customer service.
  • Monitor and use company communication channels regularly.
• Revenue and KPIs
  • Meet all revenue and sales expectations through holistic management practices, staff training, and customer relations.
  • Communicate sales goals, promotions, and business expectations to staff on a daily/weekly/monthly/quarterly basis.
  • Build customer relationships and lead by example in developing a culture of customer service.
  • Drive daily/weekly/monthly/quarterly KPIs including ADS, UPT, sell-through, payroll, and other business expenses.
  • Identify underperforming metrics and recommend solutions.
  • Conduct competitive analysis through shopping within a 30-mile radius and share weekly/monthly findings and suggestions.
  • Oversee daily/weekly/monthly inventory processes and reconciliation to ensure accuracy and prevent loss.
• Day-to-Day Leadership
  • Lead daily store opening and closing duties including cash management, inventory reconciliation, and all operational processes.
  • Manage all store cash flow: till setting, cash handling, depositing, change ordering, reconciliation, safe management, and staff tip reporting.
  • Oversee facility upkeep: supply ordering, cleaning, general housekeeping, and urgent repairs; act as front-line maintenance liaison.
  • Adhere to all company policies and procedures; stay current through regular communication with the Regional Manager.
  • Serve as a functional expert in all dispensary processes and procedures.
• Inventory Management and Compliance
  • Create and maintain a culture of compliance through staff training, self-education, and adherence to state regulations and internal processes.
  • Lead and train staff in inventory processes: intake, invoice management, organization, selling, expiring/aging product management, and staff development.
  • Prioritize shelf stocking and keep online menus accurate via daily reconciliation, stakeholder communication, and delegation.
  • Track critical stocking needs and maintain fluency in METRC and company POS inventory processes.
  • Collaborate with local and regional compliance teams to ensure accurate adherence; update daily/weekly/monthly tools and trackers.
  • Lead in-store visual merchandising and customer journey training; communicate promotions and events to staff and customers.
  • Champion loyalty program initiatives and new customer sign-ups.
• Customer Experience
  • Lead customer experience initiatives that build value and loyalty; champion the Good Day Way through training, merchandising, and process excellence.
  • Engage with customers to foster community and provide feedback to leadership on community opportunities.
  • Enhance customer experience using technology: omni-channel ordering (drive-thru, delivery, in-store kiosk, online), payment options, loyalty programs, staff performance tracking, and other tools as introduced.
• General Leadership
  • Serve as an adaptable leader with strong communication across leadership and staff.
  • Maintain direct communication with local and regional cross-functional partners: HR, Ops, IT, Facilities, and others.
  • Act as a positive agent of change and set an example for leaders, peers, and staff.
  • Perform other duties as assigned.

Minimum Qualifications

• 2–5 years in a leadership position in retail, hospitality, service, or cannabis-related industries.
• 2–5 years of experience in customer service-related work.
• Cannabis industry experience preferred.
• Ability to clear a background check.
• Flexibility in working hours.

Education, Skills, and Abilities

• Bachelor’s degree or equivalent experience.
• Strong written and verbal communication skills.
• Demonstrated capability in people management and culture building.
• Positive attitude and flexibility; critical thinking and logic skills.
• Demonstrated experience in cash and inventory management.
• Proficiency in Microsoft Suite.
• Dutchie POS experience preferred.
• METRC Seed-to-Sales experience preferred.