Jobs · Management · Virginia

General Manager

Fresh Baguette · Alexandria, VA · Yesterday
Management$70k–$80k/yrFull-time

About The Role

We are seeking a dynamic and experienced General Manager to oversee a bakery café location and lead teams to excellence. This full-time, salaried role is hands-on and people-focused, requiring a strong leader who can inspire teams, deliver outstanding customer experiences, and drive operational and financial success.

What We Offer

  • A leadership role in a growing, values-driven company.
  • Competitive compensation package: $80,000-$100,000 including bonus = Base salary $70,000–$80,000 per year and $10,000-$20,000 per year in additional bonus based on performance.
  • Paid Time Off to rest and recharge.
  • Health & Dental Insurance - eligible after 90 days.
  • 401(k) with Company Match to invest in your future.
  • Monthly Wellness Reimbursement to support your well-being.
  • 40% Employee Discount on all Fresh Baguette products.
  • Opportunities for professional growth and advancement.
  • A collaborative, supportive team culture where your impact is visible every day.

Key Responsibilities

  • Ownership & Accountability:
    • Take full responsibility for the bakery’s overall performance, including sales, profitability, customer satisfaction, and team culture.
    • Proactively identify and resolve challenges, ensuring smooth day-to-day operations.
    • Maintain a clean, safe, and organized environment that reflects Fresh Baguette’s standards of excellence.
  • People Leadership & Development:
    • Recruit, onboard, and retain top talent across roles including customer service associates, bakers, shift supervisors, and assistant managers.
    • Actively coach, mentor, and develop team members to grow in their roles and take on greater responsibilities.
    • Build strong team bonds by fostering respect, collaboration, and care among all employees.
  • Business Mindset & Operational Excellence:
    • Drive sales growth through local marketing initiatives, community engagement, and business development opportunities.
    • Monitor and analyze key performance indicators (KPIs), making data-driven decisions to drive growth.
    • Optimize labor, inventory, and production planning to minimize waste and maximize output.
    • Uphold Fresh Baguette’s standards for product quality, consistency, and presentation.
    • Partner with marketing to execute local initiatives that drive traffic, sales, and community engagement.
  • Adaptability & Autonomy:
    • Lead daily bakery operations on the floor, ensuring smooth coordination between front-of-house and back-of-house teams.
    • Adjust quickly to new circumstances, from customer needs to operational challenges.
    • Take initiative and lead independently while maintaining strong communication with central leadership.
    • Encourage agility and problem-solving within the team.
  • Service Orientation & Charismatic Presence:
    • Lead by example on the bakery floor—welcoming customers with genuine warmth, delivering exceptional service, and inspiring enthusiasm through a charismatic presence.
    • Ensure that customer interactions reflect the values of hospitality, friendliness, and care.

Qualifications

  • 1+ years of management experience in hospitality, food service, or retail.
  • Proven ability to lead and develop teams in a fast-paced, customer-facing environment.
  • Strong financial acumen with experience tracking and improving KPIs (sales, labor, food cost, waste, etc.).
  • Knowledge of food safety standards and a commitment to maintaining compliance.
  • Excellent interpersonal and communication skills; warm, approachable, and able to inspire both staff and customers.
  • Hands-on leadership style—comfortable jumping in to bake, prepare sandwiches, or serve guests when needed.
  • High adaptability, resilience, and a proactive approach to problem solving.

Physical Requirements

  • This role requires standing for extended periods, lifting up to 50lbs, and performing routine bending, reaching, and movement in a retail environment.
  • Reliable vehicle and valid driver's license to allow regular travel between locations.
  • Fluent in English.

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