General Manager

dp Brown of Saginaw, a Tavoron company, has been at the forefront of the power transmission and industrial automation business since 1894. Our expertise includes material handling, motion control, electrical/mechanical engineering, in-house panel building, and programming support. With application experience spanning the food industry to automobile manufacturing, we serve clients from our primary location in Saginaw, Michigan, and sales offices in Grand Rapids and Sterling Heights. Tavoron is a leader in manufacturing automation and industrial systems, comprising over 15 companies across the United States and Canada.

About the role

The General Manager is responsible for leading overall business operations and driving sales growth. This dual-role leader will oversee sales strategy, key account relationships, operational efficiency, and financial performance. The ideal candidate is a proven sales leader with a background in electrical engineering and familiarity with profit and loss (P&L).

Responsibilities

• Develop and execute strategic sales plans to meet revenue targets and grow market share.
• Identify and cultivate new business opportunities while expanding relationships with existing clients.
• Collaborate with marketing and technical teams to align messaging and solution development with customer needs.
• Oversee pricing strategies, proposals, contract negotiations, and closing of high-value deals.
• Actively contribute to the quoting process and provide final approval on major opportunities to ensure alignment with margin goals and customer expectations.
• Lead day-to-day operations of the business to ensure efficiency, quality, and customer satisfaction.
• Coordinate with design, engineering, production, and project management teams to meet client deadlines and technical requirements.
• Establish and track KPIs for operational excellence, including lead times, quality, and resource utilization.
• Leverage engineering expertise to support complex customer projects, provide technical sales support, and review designs for feasibility and compliance.
• Collaborate with the engineering and production teams to ensure alignment between sales commitments and manufacturing capabilities.
• Monitor company’s P&L, develop budgets, forecasts, and performance metrics to drive profitability.
• Analyze financial and operational data to identify opportunities for improvement and growth.
• Report on business performance to executive leadership, providing strategic input and actionable recommendations.

Requirements

• Bachelor’s degree in a related field.
• Minimum 7–10 years of combined experience in technical sales and operations leadership roles.
• Demonstrated success in leading a sales team and growing revenue through strategic initiatives.
• P&L experience with a track record of improving margins and operational efficiency.
• Strong communication, leadership, and negotiation skills.
• Ability to thrive in a hands-on, fast-paced, customer-focused environment.
• Ability to travel to customer locations, tradeshows, or vendor meetings (up to 15–20%).

Success Measures

• Achievement of revenue, gross margin, EBITDA, and operating income targets.
• Growth in equipment sales, service revenue, parts sales, and recurring maintenance agreements.
• Customer retention, satisfaction, and Net Promoter Score (NPS) improvements.
• Technician utilization, service response times, and operational efficiency metrics.
• Employee engagement, leadership development, and talent retention.
• Safety performance and regulatory compliance.
• Successful execution of strategic growth initiatives and continuous improvement programs.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and talk or hear.
• Occasionally required to stand and walk.
• Occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required include close vision, distance vision, color vision, and the ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is usually moderate.