General Manager

About the role

The general manager is responsible for overseeing sales operations for designated memorial parks, driving pre-need and at-need sales, managing the sales team, and ensuring customer satisfaction. This role requires a highly motivated sales professional with leadership capabilities to develop and execute sales strategies, foster client relationships, and manage cemetery expenses, including labor and overtime costs.

Responsibilities

• Drive pre-need and at-need sales of cemetery properties, merchandise, and services, meeting and exceeding monthly and annual sales goals and bonus targets.
• Educate families on the value of pre-planning cemetery arrangements to ensure informed decision-making and manage the complete sales cycle, from prospecting to closing, while maintaining accurate sales records.
• Build and maintain long-term relationships with families, funeral homes, and community organizations, and address and resolve customer concerns or complaints in a professional and compassionate manner.
• Ensure all sales activities align with budgetary goals and cost control measures, monitor and manage overtime costs, and maintain accurate sales records, contracts, and customer agreements in compliance with company policies.
• Regularly assess sales trends and develop strategies to enhance revenue and operational efficiency, and oversee and manage operational tasks for the location.
• Adhere to all company policies, state laws, and federal regulations, including FLSA requirements, and accurately clock in and out for all work hours, ensuring full compliance with timekeeping policies.

Qualifications

• Proven sales experience in a quota-driven environment.
• Strong leadership and mentoring abilities.
• Excellent customer service and communication skills.
• Ability to work with grieving families in a compassionate, empathetic, and professional manner.
• Proficiency in CRM systems, contracts, and sales reporting.
• Must have a valid driver’s license and reliable transportation.
• Experience with Google Workspace and/or Microsoft Office programs.
• Ability to navigate email and to create and manage documents.

Preferred but not required: experience in cemetery, funeral, or pre-need sales, and prior experience managing a sales team.

Schedule

This is a full-time position (40 hours per week), and the general manager is expected to effectively manage their schedule and the schedules of their direct reports to avoid unnecessary overtime. All work-related activities must be logged by clocking in/out for all work hours.