General Manager

About The Job

The Role: Employment Category - Full-Time
Pay Range - $104,000 to $120,000
Employer: Bronco Wine Company
Founded in 1973, Bronco Wine Company is a family-owned company focused on vertical integration from vineyard to table. Rosenblum Cellars, a subsidiary, is located in Oakland, California, and is known for its iconic wines and commitment to quality.

Job Statement

The General Manager leads the Rosenblum Cellars location, overseeing operations, staff, guest experience, and financial performance while maintaining the heritage, premium brand, and hospitality standards that define Rosenblum.

Essential Duties & Responsibilities

• Lead and manage all cellar and tasting room operations to achieve profitability, growth, and brand excellence.

• Recruit, hire, train, and mentor employees to build a high-performing team.

• Counsel and coach employees to maintain high performance standards and a positive work environment.

• Establish and reinforce a culture that reflects Rosenblum’s values and brand personality.

• Ensure every visitor, wine club member, and VIP experience exceptional service and engagement.

• Oversee tasting room service, wine education, events, and VIP experiences.

• Maintain a welcoming, fun, and premium atmosphere that represents Rosenblum’s heritage.

• Partner with marketing and DTC teams to drive wine club growth, member retention, and event participation.

• Oversee daily operations, including POS, reservations, inventory, and workflow efficiency.

• Ensure compliance with safety, sanitation, and responsible alcohol service regulations.

• Develop and manage the annual site budget, track P&L, and implement strategies to control costs and maximize revenue.

• Utilize guest feedback, sales metrics, and operational data to improve performance and offerings.

• Develop and execute operational plans aligned with Rosenblum’s long-term objectives.

• Lead cross-functional initiatives, including marketing, events, and collaborations, to support business growth.

• Continuously assess site operations and implement improvements for efficiency and guest satisfaction.

Job Requirements

• Strong leadership, team-building, and coaching skills.

• Excellent communication, problem-solving, and organizational skills.

• Ability to thrive in a fast-paced, guest-facing environment and maintain composure under pressure.

• Proficiency with POS systems, reservation platforms (OpenTable preferred), and standard business applications.

• Minimum 5 years of hospitality, winery, or premium guest-facing business management experience, including 3+ years in a leadership role.

• Experience managing P&L, budgets, and operational performance in a high-volume or premium environment.

• Wine knowledge required; WSET Level 2 or equivalent preferred.

• Must be over 21 and hold or obtain Responsible Beverage Service (RBS) certification.

Physical Requirements

• Ability to lift up to 40 lbs.

• Ability to stand and walk for extended periods.

• Occasional work in production areas requiring PPE (side shield safety glasses, head/ear protection, high-visibility vest, and proper footwear).

What We Offer

• Medical

• Dental

• Vision

• Life and AD&D

• Voluntary life and AD&D

• Group Short-Term Disability

• Group Long-Term Disability

• Voluntary Critical Illness

• Voluntary Accident & Injury

• Flexible Spending Accounts

• Employee Assistance Program

• 401K

• Paid time off

EEO Statement

Bronco Wine Company is dedicated to fostering a diverse and inclusive workplace and takes pride in being an equal opportunity employer. All qualified candidates will be considered for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, genetic information, or any other characteristic safeguarded by law. We are committed to cultivating an environment where every individual feels valued, respected, and empowered to reach their full potential.

Reasonable Accommodations

We will provide reasonable accommodations to assist individuals with disabilities in performing essential job functions. If you wish to apply for a position at Bronco Wine Company and require special assistance during the application process, or if you believe you do not meet the necessary qualifications for a posted position due to a protected disability and would like to discuss potential accommodations, please reach out to our Human Resources at HR-General@broncowine.com for further assistance or guidance.

Recruitment Agencies

Bronco Wine Company does not accept unsolicited agency resumes. Bronco Wine Company is not responsible for any fees related to unsolicited resumes.