General Manager

About the role

We’re looking for a driven, hands-on leader to take the reins at BODY20 Cascade. As General Manager, you’ll own the studio’s overall performance—leading a high-performing team, growing revenue and memberships, and ensuring every aspect of the BODY20® experience meets our gold standard.

Responsibilities

• Sales & Membership Growth
• Personally drive membership sales and conversions through lead management, consultations, and relationship building.
• Achieve and exceed monthly and quarterly sales goals — including membership sales, retail sales, and retention.
• Lead and coach the team on effective sales processes, lead nurturing, and delivering compelling in-studio experiences.
• Create, manage, and execute local marketing plans, community events, and outreach strategies to drive consistent organic lead flow.
• Develop strategic partnerships with local businesses, wellness providers, and influencers to expand brand reach.
• Leadership & Team Development
• Hire, train, develop, and retain a team of Sales Associates and Coaches who embody the BODY20® mission.
• Foster a high-performance culture that focuses on collaboration, accountability, positivity, and continuous growth.
• Carry out regular team meetings, performance reviews, and ongoing coaching sessions to drive team development and engagement.
• Lead by example in all aspects — from daily lead follow-up to member engagement to representing the brand locally.
• Operations & Studio Management
• Oversee daily studio operations including scheduling, payroll, inventory, member service, equipment management, and facility cleanliness.
• Ensure an exceptional member experience through smooth check-ins, personalized service, issue resolution, and consistent communication.
• Manage studio P&L performance, budgeting, reporting, and expense control to meet financial goals.
• Maintain compliance with BODY20® operational standards, policies, and studio systems.
• Member Experience & Community Building
• Build a thriving studio community by engaging with members, celebrating milestones, and creating a strong sense of belonging.
• Organize and host events, workshops, and local initiatives to strengthen client relationships and enhance brand loyalty.
• Develop referral strategies and loyalty programs to maximize retention and organic growth.

Qualifications

• 2+ years of management experience in fitness, retail, hospitality, or a customer-facing industry (Boutique Fitness strongly preferred).
• 2+ years of proven sales leadership experience with a demonstrated ability to hit and exceed goals.
• Strong leadership, coaching, and team development skills.
• Excellent communication, organization, and problem-solving abilities.
• Passion for health, wellness, fitness, and helping others transform their lives.
• Entrepreneurial spirit with a results-driven, proactive approach.
• Proficiency in CRM, POS, and studio management software systems (preferred).

Benefits

• Competitive base salary + aggressive bonus potential
• Free BODY20® EMS Training Sessions
• Paid Time Off (PTO)
• Benefit options available
• Growth opportunities within a rapidly expanding brand
• Fun, supportive, and empowering company culture
• Chance to make a real impact — on your career, your team, and your community