General Manager

Sales & Business Development

Own the full sales pipeline from first contact to signed proposal; manage hit rates and pipeline health in Hearth. Build relationships with real estate professionals, HOAs, property managers, fire protection companies, and home warranty/insurance networks. Lead seasonal campaigns such as cold-weather fire line outreach, spring service surge, and proactive channel development.

Estimating & Proposals

Review and approve all estimates before delivery; ensure margin compliance on every proposal. Oversee the proposal workflow—e-signature, deposit collection, and follow-up via Hearth. Track acceptance rates and lost-bid feedback; adjust pricing strategy accordingly.

Operations & Project Delivery

Direct the Operations Manager on daily scheduling, crew deployment, and dispatch. Oversee the Project Engineer/Coordinator for permitting, 811 locates, bonds, licensing, and customer scheduling. Ensure job packets, JHAs, and change orders are complete before every job; drive post-job GP reviews and close gaps within 30 days. Resolve warranty claims, service complaints, and escalations in a way that protects the Apex brand.

P&L & Financial Management

Own full profit center P&L—direct costs, overhead, equipment, and indirect expenses. Review WIP, billing triggers, and AR aging weekly; report forecast and backlog to the CEO biweekly. Eliminate cost leakage—unbilled change orders, material waste, and subcontractor pricing gaps.

Team & Systems

Lead and develop estimators, project coordinators, engineers, and field crew leads. Drive utilization of HCSS HeavyJob and Hearth; consolidate disconnected spreadsheets into centralized systems. Maintain KPI dashboards—revenue, GP%, hit rate, crew productivity, AR days—reviewed monthly.

Expectations & Outcomes of Your Work

Because you own the pipeline, the profit center hits $5.8M+ in revenue within your first year. Because you manage estimating with discipline, gross margins stay above 35% and post-job GP variance is minimal. Because you run tight operations, jobs are scheduled efficiently, billing is timely, and crews are productive. Because you operate it like a standalone business, financials are clean, processes are documented, and no single person is a bottleneck.

For Collaboration & Support

You'll report to the CEO. You'll oversee a Project Engineer/Project Coordinator, and Field Crew Leads. You'll collaborate with field supervisors, accounting, and HR—shared across Apex's profit centers.

Expectations & Outcomes of Your Work

Because you own the pipeline, the profit center hits $5.8M+ in revenue within your first year. Because you manage estimating with discipline, gross margins stay above 35% and post-job GP variance is minimal. Because you run tight operations, jobs are scheduled efficiently, billing is timely, and crews are productive. Because you operate it like a standalone business, financials are clean, processes are documented, and no single person is a bottleneck.

This Role is FOR You

• Have 5+ years leading residential service operations (plumbing, HVAC, electrical, or water/sewer) with direct P&L accountability.
• Be as comfortable closing a proposal as reviewing a job cost report.
• Be tech-savvy—already using HCSS, ServiceTitan, Jobber, or a comparable platform to run your business.
• Build lasting relationships—repeat business and referrals follow you wherever you go.
• Treat the P&L like your own money and find cost leakage before it hits the bottom line.

This Role is NOT for You

• Prefer a predictable environment—seasonal swings and competing priorities are constant.
• Avoid difficult conversations—with customers, subs, or your team.
• Be a pure operator with no sales instinct.
• Need someone else to manage your P&L.